Le Jour: Articles on brand guide

What Is a High Neck Bra? Fit, Coverage & How to Wear It

A high neck bra sits closer to the collarbone than a balconette or plunge, adding coverage without losing shape. How the silhouette fits, who it suits, and what to wear it under — with the Amour d'...

How Period Underwear Works: Absorbency, Washing & How Many Pairs You Need

How leakproof underwear actually absorbs, which absorbency level matches your flow, how to wash it so it lasts, and how many pairs you need to get through a cycle — with the Saalt range now at Jour...

Organic Cotton Bras, the French Way: A Guide to Huit's BIO Collection

Most organic cotton bras make you choose between the fabric and the fit. Huit, a French house making lingerie since 1968, builds its certified organic cotton pieces on real band-and-cup sizing — 30...

Fleur du Mal: The Brand, the Signature Lace, and How It Fits

What Fleur du Mal is, where the name comes from, how the signature collections differ, and what our fitters tell clients about sizing the bras and bodysuits.