TITOV: The Brand, the Mesh, and How to Size It

TITOV makes lingerie for people who would rather not think about their lingerie by mid-afternoon. It is sheer, wire-free and handcrafted in New York City, with a sense of humor in the trims: neon elastics, rose gold hardware, scalloped lace. It is new to Journelle, so this guide covers who is behind it, how the lines differ, and how to find your size.

If you would rather browse first, the full TITOV lingerie edit is here.

Who is TITOV?

TITOV was founded by Masha Titova after a long day as Director of Branding and Product Development at Yeezy. During a 103-degree day spent running between factories, she finally took off her bra and thought there had to be a better way. She set out to create lingerie that could keep up with real life: comfortable enough for every day, but sexy enough to make you feel good in it.

The idea is simple: feeling sexy and feeling comfortable should go hand in hand, and neither should be reserved for special occasions.

The label works in limited drops, made to order, with extended sizing, and has shown on the official New York Fashion Week calendar.

The lines, and how they differ

TITOV names its styles rather than numbering them, and each name is a small capsule: a bra and one or more bottoms in the same fabric.

• Natasha: beige art deco mesh with neon trim and rose gold hardware. The bralette is the anchor, with a thong and a high rise undie to match.
• Serena: a nude geometric-print mesh, with a scoop neck bralette, a thong, a ruffle thong and a high rise undie.
• Julien: the minimalist one. Sheer black mesh with a scoop neck bralette, a low-rise thong and a high rise underwear with full coverage.
• Rochelle: red mesh with black scalloped lace, available as a bralette and a thong.
• Jackie: black mesh with ruffle details, as a triangle bralette and a strappy thong.
• Lorenza: black mesh with red floral embroidery, as a bralette and a thong.

What it is made of

Where TITOV lists fabric content, the mesh is 50% polyester and 50% nylon, exclusive of trims. The bralettes are wire-free, with an elastic band and adjustable straps. Several of the underwear styles use a sheer paneled elastic waistband. Most pieces are described as handcrafted in the U.S.A., and a few as made to order in NYC.

How TITOV fits

The label uses two different systems, so it helps to know which applies.

• Underwear is sized by jean size. XS is 24-26, S is 26-28, M is 28-30, L is 30-32, XL is 32-34 and XXL is 34-36.
• Bralettes use band and cup ranges. TITOV maps XS to 30A-32B, S to 32C-34B, M to 32D-36B and L to 36C-38B. Fuller cups are sized numerically, from 32E/F up to 40C/D, on the styles that offer them.
• Check the size guide per style. Not every bralette is offered in every numeric size, and the Lorenza and Jackie Triangle bralettes stop at 32E/F and 34D/E.
• Bras and bottoms don't have to match. TITOV's own fit guide shows models wearing, for example, a 34D/E bralette with a Medium bottom, or a 38C/D with an XL.

If you are not confident in your current size, that is the thing to fix first. Our bra fit guide covers measuring at home, and fittings at our stores are free and take about twenty minutes.

How to style it

• Under a low-cut top. The Rochelle's black lace scallops are meant to peek out of a neckline.
• As the whole outfit at home. The Julien and Serena bralettes are scoop-neck and soft enough to lounge in.
• Mixed. The fit guide's own models pair bras and bottoms from different lines, so a black Julien bralette with a Natasha bottom is within the spirit of the brand.
• Matched sets for occasions. Each line has a bra and bottom in the same mesh.

Care

Hand wash and air dry, with no spin cycles. It is the same advice TITOV gives for all of its lingerie.

Frequently asked questions

Who founded TITOV?

Masha Titova, who started the label after a long day as Director of Branding and Product Development at Yeezy. She set out to make lingerie that could keep up with real life: comfortable enough for every day, but sexy enough to make you feel good in it.

Where is TITOV made?

Made to order and handcrafted in New York City, in small batches and limited drops. Individual product pages note U.S.A. or NYC production.

Are TITOV bralettes wire-free?

Yes. The Natasha, Serena, Julien and Rochelle bralettes have no wire, an elastic band and adjustable straps.

How does TITOV sizing work?

Underwear runs XS to XXL, mapped to jean sizes 24-26 through 34-36. Bralettes run XS to L, mapped to band and cup ranges, plus numeric sizes from 32E/F to 40C/D.

How should I wash it?

Hand wash and air dry, no spin cycles.

Do the sets match across pieces?

Within a line, yes: each of Natasha, Serena, Julien, Rochelle and Jackie has a bra and a matching bottom.

Ready to look? Browse the full TITOV collection, or ask our stylists a fit question at [email protected].