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Luxury Lingerie Brands, Designer Bras & Underwear by JournelleJournelleJournelle Logo

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Step into the season with something unforgettable

Your Journelle Moment

Introducing Iris

A New Shade of Desire

WHAT THEY'RE SAYING ABOUT US

"Super soft and comfortable as well as flattering fit."

5 stars

- Emily F.

"Timely delivery and wonderful lingerie! Sizing chart was accurate too."

5 stars

- Kevin

"I've been buying lingerie from Journelle for years. Their selection and product descriptions/photos have always been fantastic as is their inclusivity. It is a great place to shop online. I only wish they had a retail store closer to where I live."
5 stars

- Anonymous

"Beautiful! Great fit! Quality is amazing. Shipping was fast."

5 stars

- Carrie

Blue lace bra

Get Fit. Get Flirty. Get $15.

Take our Bra Fit Quiz, find your perfect match, and get $15 off your next purchase.

TAKE THE QUIZ

Ask the Experts

From the Fitting Rooms

From fit frustrations to style secrets, Journelle's in-store experts share real solutions for real women.

What are the best lingerie options for women recovering from a mastectomy or breast reconstruction?

When Maggie first visited our boutique, she shared that it had been a few years since she had gone lingerie shopping. After undergoing a mastectomy and breast reconstruction, she wanted to find pie...

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How can I make lingerie shopping with my partner an exciting experience for both of us?

When shopping with a partner, keep the experience relaxed and encouraging. Begin with timeless essentials, then explore statement sets that make you feel confident, elegant, and authentically yours...

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How can I quickly rebuild my lingerie drawer with styles that feel both beautiful and practical?

If it has been a while since your last fitting, stop by for a professional  bra fitting or use our How to Measure at Home Guide to check your size before shopping. A well-fitted bra makes every sty...

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Featured in...

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Fit is Everything. We Make It Effortless.

Our expert Bra Fit Concierge service ensures you never settle for “close enough.” Whether in-store or virtual, we tailor the experience to your body, your lifestyle, and your comfort.

Female-Founded, Female-Focused.

We know what support really means. As a female-driven brand, everything we do is built around empowering women to feel confident, comfortable, and completely themselves. Our range includes lovely lingerie and sleepwear designed for your ultimate comfort.

Lingerie You’ll Actually Love to Wear.

We believe lingerie should spark joy, not frustration. Our thoughtful fabrics, inclusive sizing, and flattering silhouettes make getting dressed feel like an act of self-love.

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