Bold Blues

Modern prints for a touch of whimsy, and decadent edging details for a wink of mischief. Meet our new favorite effortless indulgence.


Meet Natalia: Your Femme Fatale Bra

She burns with passion, with ideas, and with desire for what she truly loves. She’s a bona fide mischief-maker and master at the art of seduction.

Our Fit Experts recommend Natalia Underwire Bra for: Full + Round, Teardrop, Compact shapes


You wear lingerie every day . . . shouldn't you love it?

You know that feeling of wanting to rip your bra off at the end of a long day? Yeah. Journelle hates that feeling. Journelle is a multi-line, multi-brand destination for lingerie that works as hard as you do and still looks & feels great doing it. 

Run by women, for women, Journelle features a thoughtfully curated and hand-picked collection from top brands in the industry. Our vision is to help women feel beautiful, powerful, and confident from the inside out....starting at the underpinnings.