Panache Lingerie & Underwear
Curated by Journelle
Panache is a British lingerie house founded in 1985 with a focused mission: build well-engineered bras for fuller cup sizes that don't compromise on aesthetic. Forty years later the brand remains one of the references for full-bust lingerie, with cup engineering that has informed how many other brands now approach sizing above a D cup.
About Panache at Journelle
The aesthetic is clean and supportive: precise underwire construction, balconette and plunge silhouettes that lift without compressing, lace and embroidery that reads as refined rather than ornate. Panache produces underwire and soft-cup bras, sports bras, briefs, and matching suspenders, with sizing that extends from D through to JJ cups across multiple band configurations.
From the fitting room: Panache is one of our most-recommended brands for fuller cup sizes — the cup engineering distributes weight across the band and strap rather than concentrating it on the shoulders. The bands run true to UK sizing. If you've struggled to find balconettes that fit above a D cup, Panache is often the answer. Worth booking a fitting if you're new to the brand.
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