Say hello to our best-sellers from Journelle. Some have gone viral; others have started a cult following. These are the styles that lingerie lovers and self-care enthusiasts keep coming back to.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Beautiful botanical lace and sheer mesh offer effortless elegance and a stunning fit. Available in 10 styles, Romy remains our most versatile collection and a top-drawer favorite.

This body-hugging beauty features Italian lace and subtle botanical openwork that’s chic and sweet against the skin. Eye-catching Allegra is available in 7 sexy styles.

Allegra Balconette Bra

Allegra Suspender Belt

Allegra Thong

Allegra Bikini

Shaping and support converge in our elevated collection of everyday wear. Anais is available in 7 styles boasting cross-dyed floral lace that’s perfect for day or night.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

If it’s basics, it’s Victoire – our collection of essentials in a variety of neutral tones and a popular go-to for t-shirt bras. Available in 8 styles, Victoire is a staple in any wardrobe.

Best Sellers from Top Designers

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Female receiving botox

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry.

Styling

Let us help inspire and style. Our sales associates are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.

Say hello to our best-sellers from Journelle. Some have gone viral; others have started a cult following. These are the styles that lingerie lovers and self-care enthusiasts keep coming back to.

ROMY

Beautiful botanical lace and sheer mesh offer effortless elegance and a stunning fit. Available in 10 styles, Romy remains our most versatile collection and a top-drawer favorite.

ALLEGRA

This body-hugging beauty features Italian lace and subtle botanical openwork that’s chic and sweet against the skin. Eye-catching Allegra is available in 7 sexy styles.

Allegra Balconette Bra

Allegra Suspender Belt

Allegra Thong

Allegra Bikini

ANAIS

Shaping and support converge in our elevated collection of everyday wear. Anais is available in 7 styles boasting cross-dyed floral lace that’s perfect for day or night.

VICTOIRE

If it’s basics, it’s Victoire – our collection of essentials in a variety of neutral tones and a popular go-to for t-shirt bras. Available in 8 styles, Victoire is a staple in any wardrobe.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Female receiving botox

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry.

Styling

Let us help inspire and style. Our sales associates are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.