BlueUnderwire Bras
An underwire bra is a precision instrument: wire profile, cup anchoring, and band tensioning calibrated together to lift, support, and disappear under clothing.
About this collection
An underwire is a precision instrument when it's made well. The wire profile, length, and curvature; the way the cup is anchored to the wire; the band tensioning and strap placement — all calibrated together for the bra to lift, support, and disappear under clothing without leaving you aware of it.
This collection brings together underwire balconettes, plunges, full-coverage cups, t-shirt bras, soft-cup-look underwires, and longline underwire styles from houses including Chantelle, Simone Pérèle, Aubade, Lise Charmel, Cosabella, Panache, Adina Reay, La Perla, and our own Journelle Collection. Sizing extends from A through J cup across multiple band configurations.
From the fitting room: most "I hate underwires" reports trace back to underwires that were the wrong shape or wrong size, not to underwires as a category. The wires should sit flat against the rib cage between the breasts, follow the natural underbust line outward without digging into the breast tissue, and end before they reach the side seam. Our fitters specialise in this diagnostic; the fitting is free.
BlueUnderwire Bras
An underwire bra is a precision instrument: wire profile, cup anchoring, and band tensioning calibrated together to lift, support, and disappear under clothing.
About this collection
An underwire is a precision instrument when it's made well. The wire profile, length, and curvature; the way the cup is anchored to the wire; the band tensioning and strap placement — all calibrated together for the bra to lift, support, and disappear under clothing without leaving you aware of it.
This collection brings together underwire balconettes, plunges, full-coverage cups, t-shirt bras, soft-cup-look underwires, and longline underwire styles from houses including Chantelle, Simone Pérèle, Aubade, Lise Charmel, Cosabella, Panache, Adina Reay, La Perla, and our own Journelle Collection. Sizing extends from A through J cup across multiple band configurations.
From the fitting room: most "I hate underwires" reports trace back to underwires that were the wrong shape or wrong size, not to underwires as a category. The wires should sit flat against the rib cage between the breasts, follow the natural underbust line outward without digging into the breast tissue, and end before they reach the side seam. Our fitters specialise in this diagnostic; the fitting is free.
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Bra Fit
All Journelle fit advice is written and reviewed by our senior fitters: trained in bust anatomy, band mechanics, and cup-shape matching across every brand we stock.
Measure at Home
Our fitters walk you through the exact method we use in the fitting room: band measurement, bust measurement, cup-size math, and the S/M/L conversions for bralettes and wireless styles. Five minutes with a tape measure and you'll have the number we'd give you in person.
Measure Your Bra SizeFind Your Breast Shape
Size is only half the story. Full-on-top, full-on-bottom, wide-set, close-set, teardrop, asymmetric: each shape is better served by a specific cup cut. Our guide maps every shape to the styles our fitters pull for it in store.
Find Your Breast ShapeBook a Free Fitting
Our fitters have multiple years on the fitting-room floor and are certified across dozens of brands. Book a 45-minute session in-store or virtually: bring your questions, leave with a bra that fits.
Book a Bra FittingExplore Bra Styles
From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.
Underwire Bras: Unlined, Full Coverage & Lace
Underwire bras provide lift and shape that wire-free styles can't match — the underwire channels the weight of the bust outward and upward, creating a defined silhouette. Journelle's underwire edit covers unlined underwire bras for a natural shape without padding, full coverage underwire bras that offer maximum support for larger cups, and lace styles in demi, balconette, and plunge cuts across sizes from AA through G. A well-fitted underwire bra should feel undetectable — the wire should sit flat against the ribcage at all points, never on breast tissue. If underwire digs or pokes, it's almost always a cup or band fit issue rather than a reason to avoid the style entirely.