Pantone's Color of the Year Viva Magenta
The Pantone color of the year Viva Magenta is bold and fearless, a pulsating red whose exuberance promotes optimism and joy. It writes a new narrative, according to the company.
Viva Magenta was chosen by the Pantone Color Institute, which analyzes global trends and cultural influences to select the hue that best captures the spirit of the year. It is a bold and unconventional choice, but it’s also a refreshing change from the pastel tones that have dominated the lingerie market in the past few years.
It’s bold and fearless
The color of the year, viva magenta, is a bold and fearless shade, especially for your bra and panties. Described as an animated red that exudes pure joy, viva magenta encourages experimentation and self-expression without restraint.
Whether your underwear is a full-on statement or pair it with pastels and blues, the hue will instantly command attention in a room. Interior designer Sabra Ballon says that viva magenta will enliven any space and set an exciting tone for the year to come.
If you’re not quite sure where to start, Pantone suggests bringing in the color in small doses. Toss some magenta pillows on a light-colored sofa, or hang an abstract painting accented with pinks and purples on a pale gray wall.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, viva magenta is “an unconventional color for an unconventional time.” She also points out that the crimson red is rooted in nature. It traces to cochineal, a natural red dye derived from a type of insect.
It’s empowering
Since 2000, Pantone has selected a color of the year to capture the spirit of a culture and hold up a mirror to it. The color is chosen based on trends in fashion, technology, design, and more, and it’s intended to reflect the mood of the moment.
The new color of 2023, Viva Magenta, represents an empowering and optimistic celebration, according to the authority behind the choice. It is a “pulsating color whose exuberance promotes a joyful and optimistic celebration, writing a new narrative,” says Pantone.
In a world where many are facing uncertainty, the color embodies reassurance and confidence. It is “a color of the soul,” according to Leatrice Eiseman, executive director of the Pantone Color Institute.
To mark its official release, Pantone teamed up with Huge and Artechouse to create a multi-sensory experience centered around the hue. This digital-driven installation will be open during Art Basel in Miami this weekend and is designed to explore the interplay between artificial intelligence and human creativity.
It’s a celebration of life
Pantone often picks a color that expresses hope for the future, and this year’s pick, viva magenta, is no exception. It’s a brave and fearless revitalizing hue that reflects a “post-COVID life” and a new age of technology.
To celebrate its release, the company created a short video that begins in black and white and then gradually turns into a world of vibrant colors. It’s a powerful message about hope and resilience that will help us find our way through a time of angst, uncertainty, and change.
Viva Magenta, which originated from the red family, is a pulsating shade that “revels in pure joy,” according to Pantone’s website. It’s a bold and fearless color that encourages self-expression without restraint, an electrifying hue that will be a standout statement in 2023.
It’s a beautiful and unique way to bring life into any home, and it’s also an ideal color for a neutral-themed space. Try injecting it into a velvet couch or striking ikebana floral arrangement to give your home a pop of energy and drama. However, you can make it personal, and sensual with the luxurious curves that lingerie can offer - we have all sizes and styles, find your perfect fit with us with the right comfort and support.
It’s a new beginning
Pantone’s color of the year viva magenta is a new beginning, a bold shade that embraces optimism and experimentation. It’s a celebration of life and unrestrained self-expression, which makes it an inspiring choice for brands and creators alike.
For this year’s selection, the company reflected on the way we’re connecting with nature more than ever before. They observed people incorporating more living elements into their homes and creating restorative outdoor spaces, which inspired them to pick a color that combines the power of pink and the strength of red.
The vivacious color is a tribute to the cochineal beetle, which produces carmine dye, one of the strongest natural dyes. This inspiration makes it a great addition to the trend of nature-oriented product design.
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