Unveiled: 2024 Bridal Trends

Unveiled: 2024 Bridal Trends

It’s a good time to be a bride. As we step into the enchanting world of bridal lingerie, it's evident that this year brings forth a beautiful blend of contemporary, cool, and classic trends. Brides-to-be are spoiled for choice with an array of captivating looks that promise to make their special day truly unforgettable. Let's explore the trends that are set to steal the spotlight in 2024 and the lingerie that’s there to help bring them to life.

Woman wearing blue lingerie

Bride Wore Blue

Bridal fashion embracing blue hues brings a refreshing twist to traditional wedding ensembles. Incorporating the timeless tradition of "something blue," brides can elevate their look with subtle yet striking touches. Find your blue before the "I do" with the Sanika Italian Nightie from Cosabella in Portofino Blue. We also love the best-selling Romy Collection from Journelle in new shade Mer. This bold look is on trend in 2024 for bridal beauty and bachelorette parties. Discover more inspiration and options through our dedicated Pinterest board and "Something Blue" collection.


Woman wearing yellow lingerie bottoms


Tropic Like It’s Hot

Bring on the heat of the tropics in 2024 with a tropical chic bridal aesthetic. A bold turn with a tropical chic twist, embrace the essence of paradise with a coconut color palette. Whether it's the subtle elegance of palm fronds or the boldness of hibiscus blooms, bridal lingerie is embracing the essence of the tropics, bringing a touch of island paradise to the wedding boudoir. Transport to a world of sun-drenched luxury in the Usha Molded Bra with matching thong and garter belt from Cosabella. We also love the Allegra Collection in shade Soleil or the Natalia Collection in new shade Wisteria. For a chic vacay post-wedding, try the Portia Boxy Tee & Lounge Short in Vanille. Discover more tropical inspiration for your honeymoon on our Pinterest board.


Woman wearing black silk chemise


Western Glam

Giddy up, brides! Leave it to Beyoncé to ignite this year’s biggest trend across the board. Whether it’s bridal fashion, the reception, or the bachelorette party, we’re loving all things western. Picture disco ball dancing cowboys mixed with moody wedding venues, where traditional lace meets leather and lace-up corsets evoke a sense of Wild West sensuality. Capture the essence of both old-world charm and modern allure, redefining bridal lingerie with a daring twist that celebrates individuality and unconventional beauty. For this look, we love all things black and silky, like the Anais Collection in Noir or the Charlotte Short Slip in Black. For more inspiration, explore our Pinterest board or "Night on the Town" collection.


Woman wearing black high-waisted lingerie


Groovy Bride

What’s old is new again. Step back in time with groovy bridal fashion and embrace the spirit of the 70s in retro-inspired lingerie. Picture pastels adorned with flower motifs reminiscent of the era's iconic bohemian style, like the Lucille Scallop Underwire Bra & Thong from Dora Larsen. Imagine a bride adorned in a whimsical bralette and high-waisted panties, channeling the free-spirited energy of the 70s. We love the Lexi Demi Bra & High Waist Bikini for this. For the ultimate groovy bachelorette party outfit, opt for a bodysuit with vintage-inspired details, like the Go Ask Alice Cami Bodysuit (it’s on sale, too!). For more retro inspiration, explore our Pinterest board.

Whether embracing tradition in something blue or daring to be different, the brides of 2024 are sure to captivate hearts and minds with impeccable style. Find all your needs in our Bridal Guide and additional inspiration via Pinterest.

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