Your 2024 Summer Color Palette

Your 2024 Summer Color Palette

It’s everyone’s favorite time of year. Who doesn’t love summer – and better yet, summer fashion? From the runways of Paris & New York straight to your beach bag and balmy date nights, these are the colors everyone is wearing this summer. Stay ahead of the trends this season with a unique blend of bold, expressive colors and soft, soothing pastels reflecting a collective desire for both exuberance and tranquility. Whether you're looking to make a statement or cultivate a calm, chic vibe, we have lingerie must-haves for sunshine season in all the trending colors. Look as good as summer feels.

Yellow bralette and matching bottoms

Butter Yellow

Hello, yellow! The happiest color is here to stay all summer long. Match the sunshine in butter yellow lingerie that’s been trending since spring and not stopping anytime soon. Stock up on yellow lingerie with the Loulou Collection in shade Narcissus, Mae Collection in Lumiere, or the Limonade Underwire Bra, Tanga & Bikini from Huit.

Chartreuse bra and matching bottoms

Chartreuse Chic

This electric color is sure to make your suntan stand out! Enhance your summer skin with Allegra in all new shade Chartreuse. Chartreuse is an early contender for the “it” color of fall 2024, as well. The bold and vibrant yellow-green hue has emerged as a standout fashion trend, adding a pop of color to wardrobes and runways alike. Its unique, eye-catching shade offers a fresh and modern lime twist. Get it at Journelle first!

Ouvert bra and bottoms in light blue

Ice Cold Blue

Blue is actually the hottest color. Capture the essences of the season with this refreshing hue. From the soft pastels of sky blue to the bold vibrance of cobalt, blue always evokes a sense of calm and serene style that’s perfect for the warm, sunny days. We’re loving ouverts for summer date nights. Shop the Odette Collection in Sky, the classic Romy in Mer, or best-selling Cristiana Collection in Brittany Blue. For summer brides, explore our Something Blue category.

Brown triangle bikini top and matching swim bottoms

Beachy Brown

Beachy, bronzed, and neutral – brown is definitely the new black this summer. While traditionally associated with autumnal tones, it has emerged as a surprising yet refreshing trend for summer fashion. Its versatility offers a sophisticated alternative to the typical bright and pastel hues of the season. Balance things out in rich brown lingerie, like the Romy Collection in Marron. We love the bodysuit or scoop bralette for summer ease! Shopping for brown swimwear? Take it from beach to brunch in all new sustainable swimwear from Underprotection. We love the Rose One Shoulder Swimsuit or the High Waist Bikini with sexy cutouts and matching Triangle Top.

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