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28 products

Beige
Mathilde Underwire Bra in beige - product shot | JournelleMathilde Underwire Bra in beige - front view | Journelle
Color
Victoire Plunge Bra in beige - product shot | JournelleVictoire Plunge Bra in beige - lifestyle | Journelle
Journelle
Victoire Plunge Bra Sale priceFrom $118
Color
Top Rated Sapna Plunge Bralette in beige - product shot | JournelleSapna Plunge Bralette in beige - lifestyle | Journelle
Color
Top Rated Sapna Plunge Bralette in beige - product shot | JournelleSapna Plunge Bralette in beige - front view | Journelle
Color
Top Rated Sapna Plunge Bralette in beige - product shot | JournelleSapna Plunge Bralette in beige - front view | Journelle
Color
Victoire Plunge Bra in beige - product shot | JournelleVictoire Plunge Bra in beige - front view | Journelle
Color
Feathers Contour Plunge Bra in beige - product shot | NatoriFeathers Contour Plunge Bra in beige - lifestyle | Natori
Color
Softly Styled Underwire Bra in beige - product shot | WacoalSoftly Styled Underwire Bra in beige - front view | Wacoal
Color
Eden Strapless Plunge Bra in beige - product shot | Simone PereleEden Strapless Plunge Bra in beige - front view | Simone Perele
Color
Pure Light Unlined Molded Bra in beige - product shot | ChantellePure Light Unlined Molded Bra in beige - lifestyle | Chantelle
Color
Cotton Sensation Soft Cup Bra in beige - product shot | HanroCotton Sensation Soft Cup Bra in beige - front view | Hanro
Color
Essentiel Multi-Position Unlined Moulded Bra in beige - product shot | Simone PereleEssentiel Multi-Position Unlined Moulded Bra in beige - front view | Simone Perele
Color
Karma Strapless Plunge Bra in beige - product shot | Simone PereleKarma Strapless Plunge Bra in beige - lifestyle | Simone Perele
Color
Never Say Never Curvy Racie Racerback Bralette in beige - product shot | CosabellaNever Say Never Curvy Racie Racerback Bralette in beige - front view | Cosabella
Color
Never Say Never Curvy Plungie Longline Bralette in beige - product shot | CosabellaNever Say Never Curvy Plungie Longline Bralette in beige - front view | Cosabella
Color
Matilda Underwire Plunge Bra in beige - product shot | ElomiMatilda Underwire Plunge Bra in beige - front view | Elomi
Color
Free Cut Micro Tall Bralette in beige - product shot | CosabellaFree Cut Micro Tall Bralette in beige - front view | Cosabella
Color
Talco Bralette in beige - front view | CosabellaTalco Bralette in beige - front view | Cosabella
Cosabella
Talco Bralette Sale price$70
Color
Free Cut Micro Tall Bralette in beige - product shot | CosabellaFree Cut Micro Tall Bralette in beige - front view | Cosabella
Color
Grand Jeu Underwire Bra in beige - product shot | Huit
Color
Mesh Unlined Underwire Bra in beige - product shot | OnGossamerMesh Unlined Underwire Bra in beige - front view | OnGossamer
Color
Essentiel Strapless Underwire in beige - front view | Simone PereleEssentiel Strapless Underwire in beige - front view | Simone Perele
Color
Verity Spacer Bra in beige - product shot | Empreinte
Color
Bianca Pocketed Compression Front Close Wireless Bra in beige - product shot | AnaOnoBianca Pocketed Compression Front Close Wireless Bra in beige - front view | AnaOno
Never Say Never Curvy Racie Racerback Bralette in beige - product shot | CosabellaNever Say Never Curvy Racie Racerback Bralette in beige - front view | Cosabella
Color
Sapna Strapless Plunge in beige - product shot | JournelleSapna Strapless Plunge in beige - lifestyle | Journelle
Color
Caresse 3D Plunge in beige - product shot | Simone PereleCaresse 3D Plunge in beige - front view | Simone Perele
Color
Lily Embroidery Plunge Demi Bra in beige | Fleur du MalLily Embroidery Plunge Demi Bra in beige | Fleur du Mal
Color

Ask the Experts

Bra Fit

All Journelle fit advice is written and reviewed by our senior fitters: trained in bust anatomy, band mechanics, and cup-shape matching across every brand we stock.

Measure at Home

Our fitters walk you through the exact method we use in the fitting room: band measurement, bust measurement, cup-size math, and the S/M/L conversions for bralettes and wireless styles. Five minutes with a tape measure and you'll have the number we'd give you in person.

Measure Your Bra Size

Find Your Breast Shape

Size is only half the story. Full-on-top, full-on-bottom, wide-set, close-set, teardrop, asymmetric: each shape is better served by a specific cup cut. Our guide maps every shape to the styles our fitters pull for it in store.

Find Your Breast Shape

Book a Free Fitting

Our fitters have multiple years on the fitting-room floor and are certified across dozens of brands. Book a 45-minute session in-store or virtually: bring your questions, leave with a bra that fits.

Book a Bra Fitting

Explore Bra Styles

From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.

Bras Featured In

W Magazine

Add an icy blue undergarment to your all-black outfit to infuse an otherwise Gothic look with fresh energy.

W Magazine, A Provocative PopRead the feature
Popsugar

A bra you’re excited to show off later.

Popsugar 2026 Sex Awards, Best BraRead the feature
NYT Wirecutter

Wrapped in delicately scalloped floral lace, this exquisite bra is sexy and surprisingly comfortable. Since the band sizing tops out at 36 inches, it’s ideal for those with smaller frames.

NYT Wirecutter, Best Luxe and Lacy Underwire BraRead the feature
AOL

Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.

Read the feature
Becoming Tate McRae: The Pop Sensation on Navigating Fame, Treating Work Like 'a Fantasy' and Getting Taylor Swift's 'Amazing' Sourdough BreadVariety

Tate McRae wears Journelle on the cover of Variety's Power of Young Hollywood Summer 2026 issue. Look 1 (cover): Tank Top: Miu Miu; Bra: Journelle; Socks and Shoes: Prada.

Variety, Power of Young Hollywood, Summer 2026Read the feature
InStyle

Support is important to you, but not at the expense of beautiful designs. Bras are an art form, therefore you don't mind spending an extra dime on an intricate lace. The bras definitely skew more on the delicate lingerie side — you can't go wrong if you're looking for a beautiful bra.

InStyleRead the feature
Vogue

The romantics at heart will gravitate towards the seductive, lace and sheer bra sets with lots of embroidery, teddies, and garters (perfect for gifting!), while minimalists will find simple, satin separates to be their style du jour, for easy, everyday with that extra, oh-so-special flair.

Kristina Rutkowski, VogueRead the feature
Vogue

Although Journelle is a discovery point for many of the lingerie brands listed here, its in-house collection has become beloved by bra enthusiasts. The styles are centered around romantic silhouettes from balconette bras to lightly-lined plunging necklines, and although the brand often works with lace, mesh, and other delicate materials, customers love the comfort that these sexier silhouettes still always bring—surprisingly versatile underneath even T-shirts for a seamless look.

Kristina Rutkowski, VogueRead the feature
ELLE

The name Journelle comes from the French word 'journellement,' meaning 'daily,' and is based on the idea that lingerie that blends strength and beauty is a must-have luxury—something that empowers every woman's daily routine. Whether you go for the whole shebang (complete with a suspender belt) or for an everyday set, Journelle has you covered.

Madison Rexroat, ELLERead the feature
Glamour

Many designers made lingerie the main interest in looks on the 2026 runways. It's such an easy way to incorporate a bit of fun into your daily look.

Sapna Palep, Co-CEO of Journelle, quoted in GlamourRead the feature