In the Press

Wrapped in delicately scalloped floral lace, this exquisite bra is sexy and surprisingly comfortable. Since the band sizing tops out at 36 inches, it’s ideal for those with smaller frames.

If you want beautiful choices, explore premium lingerie for women from Journelle to find pieces that blend comfort with lasting style.

Journelle's in-house lingerie feels pretty and delicate, with barely-there lace and fluttery details across its classic lingerie sets and one-pieces. It's also a great destination for discovery, carrying a curated mix of popular brands like Agent Provocateur, Bluebella, and Free People's Intimately collection.

Journelle’s boxy tee and shorts set combines Pima with modal, a breathable synthetic fabric and a touch of Lycra for stretch. This set is roomy and relaxed, offering solid airflow so you never feel stuffy.

Sticky bras are a great alternative to a traditional strapless bra, especially when you are wearing an ensemble that has a lot of straps, cutouts, or a low back where the band of a strapless bra would show.

Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.

Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.

Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.

Another way to maintain your bras is to have a regular rotation of pieces to wear throughout the week. Wearing the same bra multiple days in a row can stretch out the fabric and lace leading to faster wear and tear, requiring faster replacement.

Tate McRae wears Journelle on the cover of Variety's Power of Young Hollywood Summer 2026 issue. Look 1 (cover): Tank Top: Miu Miu; Bra: Journelle; Socks and Shoes: Prada.

Tate McRae wears Journelle on the cover of Variety's Power of Young Hollywood Summer 2026 issue. Look 1 (cover): Tank Top: Miu Miu; Bra: Journelle; Socks and Shoes: Prada.

Yes, it's an underwire bra, but it's still so, so comfortable. Its coverage and comfort impressed me the most, and the stretchy layer of mesh held the cups in place without any built-in padding.

the Journelle Iris Low Balconette Bra in Noir ($175), which is truly the most gorgeous and timelessly chic bra I own. I like to pair it with their Journelle Victoire Bikini in Noir ($34).

Journelle's Victoire is smoothing and good-looking.

Doja Cat leaned fully into the sultry aesthetic with a matching embroidered lingerie set from Journelle. The Cristiana Balconette Bra, priced at $200, featured sheer mesh cups covered in vivid pink floral embroidery.

In the hierarchy of cotton, Pima cotton is the tippy-top. Journelle's French Terry blend of said cotton plus modal and Lycra makes for a fabric that's almost buttery. Light, breathable, stretchy—in the summer, it's divine. The shorts have deep pockets, and I appreciate the look of a lounge set for occasions when I want to sleep comfortably but don't want straight-up pajamas.

Large busts can do the balconette style too, as proven by this Journelle lace bra from Nordstrom!

Support is important to you, but not at the expense of beautiful designs. Bras are an art form, therefore you don't mind spending an extra dime on an intricate lace. The bras definitely skew more on the delicate lingerie side — you can't go wrong if you're looking for a beautiful bra.

Replace your bras if you notice they no longer fit properly, either from losing their shape or your body needing a different size. If fabric is worn out or thinning, or you notice elastic or wire stretching, it's time for a replacement.

As someone with a larger chest, I constantly struggle to find bras that look sexy and support the girls. After trying the Romy for a few weeks, I can confidently say it's my favorite and most comfortable bra in my current rotation.

She'll be head over heels for this sparkling raspberry eau with hints of mint alongside a stretch lace and mesh bodysuit.

Journelle sells a range of designer lingerie brands, from Agent Provocateur to Calvin Klein to Wolford, in addition to the brand's own collection of elegant, feminine, and timeless separates. I have the Romy Demi Bra and matching Romy Thong, which I packed for my honeymoon. Even though the floral lace looks delicate, it has held up well and makes me feel confident whenever I wear it.

Lost elasticity, thinning fabric or just a generally bad fit are all signs it's time to replace your undies.

The romantics at heart will gravitate towards the seductive, lace and sheer bra sets with lots of embroidery, teddies, and garters (perfect for gifting!), while minimalists will find simple, satin separates to be their style du jour, for easy, everyday with that extra, oh-so-special flair.

Although Journelle is a discovery point for many of the lingerie brands listed here, its in-house collection has become beloved by bra enthusiasts. The styles are centered around romantic silhouettes from balconette bras to lightly-lined plunging necklines, and although the brand often works with lace, mesh, and other delicate materials, customers love the comfort that these sexier silhouettes still always bring—surprisingly versatile underneath even T-shirts for a seamless look.

The name Journelle comes from the French word 'journellement,' meaning 'daily,' and is based on the idea that lingerie that blends strength and beauty is a must-have luxury—something that empowers every woman's daily routine. Whether you go for the whole shebang (complete with a suspender belt) or for an everyday set, Journelle has you covered.

Many designers made lingerie the main interest in looks on the 2026 runways. It's such an easy way to incorporate a bit of fun into your daily look.

For the minimalist in you, who doesn't need anything fancy, just a simple and sleek undergarment to hold up your stockings, or as the cherry on top of your boudoir look.

Lingerie, like most beautiful things, shouldn't be reserved for special occasions alone. Journelle's ethos has been to craft beautifully detailed garments that are comfortable yet far from ordinary, making even the seemingly mundane act of getting dressed to go into the office feel exciting.

Whether you're clicking through the site or scanning the shelves in person at one of the company's storefronts, you'll want to add lots of luxe lingerie to your cart when shopping at Journelle. From daily basics and shapewear to titillating ouverts and bustiers, Journelle offers some of the most spectacular pieces available from bestselling designers like Simone Perele and Kiki de Montparnasse, as well as styles from their own eponymous brand.

Before this bra, I didn't think it was possible to have a beautiful lace bra that I actually wanted to wear. Not only is this French-inspired style a gorgeous, flattering silhouette, but it's also got a bit of stretch.

We believe that every woman deserves to feel confident and beautiful in her own skin. And the right bra is often the very first step in achieving that.

Wrapped in delicately scalloped floral lace, this exquisite bra is sexy and surprisingly comfortable. Testers found this beautifully constructed bra to be surprisingly comfortable and supportive enough for small to medium breasts.

Woman-run Journelle has a huge selection of lingerie in classic styles from designer brands along with their own in-house label. Their men's collection has a great mix of cozy casuals and steamy lacy garments.

The duo has helped the company grow from a small curation of luxury lingerie in its New York City and Chicago boutiques to more than 70 brands in its stores, while also being sold on the digital shelves of Target. The firm has also expanded into new product categories, such as tweens, swimwear, shapewear, maternity, mastectomy, men's lingerie and sexual wellness, while growing its private label.

Journelle is one of my favorite destinations for lingerie shopping. While the retailer carries some of the best lingerie brands in the world, I actually love its in-house line, Journelle. It's affordable and so pretty.

Run by a team of women, Journelle believes that women should be empowered and comfortable in their intimates, rejecting the idea that good lingerie has to be reserved for special occasions only.

Journelle is a place for women to explore the world of lingerie. We want to be the place you finally find the perfect fit that may have eluded you in the past. Finding the right bra isn't about size, it's about fit. It isn't about squeezing yourself into a size or shape that 'someone' told you was 'sexy', it's about finding what works for your body—your size, your shape, your vibe, and your style.

With many consumers working from home, innerwear and loungewear are habit-forming and are now an everyday basic for people like jeans. Even when consumers start to return to the office, this will not change. The pandemic has permanently altered consumers' sense of style. Consumers will embrace a new business casual with the acceptance of upper management in more casual clothes with small details of formality and tradition.

Journelle is kind of the influencer store. It was the store that if you were in lingerie, if you were in design, you would come scope out for inspiration or ideas. From the beginning, Journelle was about finding the coolest, next brand and giving it the opportunity to thrive amongst its peers.

Journelle's Semi-Annual Sale is here to make the whole experience even better — with a whopping 30 percent off sale items at Journelle, making this the perfect time to update your intimates wardrobe.

There's a huge population of women in this country, myself included, who don't fit into either of those buckets. You don't have to choose A or B; there are shades of gray in between... The bralette and comfort movement was really a trend. At the end of the day, what women are looking for in their bras is support and quality.

Journelle's Semi-Annual Sale is live online and it has hundreds of luxe lingerie pieces on sale... Journelle offers gorgeous fuller cup lingerie, with the sale section covering cup sizes A to N.