Balconette & Demi Bras

Balconette and demi bras are defined by lift, structure, and an open neckline. Designed to shape from below, they create a naturally rounded silhouette that feels confident and refined.

Balconette and demi bras are defined by lift, structure, and an open neckline. Designed to shape from below, they create a naturally rounded silhouette that feels confident and refined.

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Bra Fit

How to Measure

Find your perfect fit at home with our simple bra-measuring guide. Learn how to measure your band and bust, calculate your cup size using the inch difference, and use our S/M/L conversion chart for bralettes and non-wired styles. With just a measuring tape and a few easy steps, you can confidently determine your size and choose pieces that fit beautifully.

How To Measure For a Bra

Shape Matters

Your bra size is only half the story - your breast shape plays a major role in finding a truly perfect fit. From full and round to teardrop, compact, wide-set, slender, and asymmetric shapes, this guide helps you identify your silhouette and discover the bra styles and cup constructions designed to support, flatter, and feel amazing on your unique body.

Boob Shape Help

Virtual & In-Store Fittings

Whether you join us in-store or online, our expert fit stylists are here to help you find your perfect bra. Enjoy a personalized fitting experience - from precise measurements to style recommendations - designed to elevate comfort, support, and confidence. Book a virtual or in-person session and discover what a truly exceptional fit feels like.

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Explore Bra Styles

From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.

Balconette Bras

The balconette bra has a low, horizontal cup cut that sits the bust high and wide, with straps set further apart than a standard bra. The effect is a rounded, lifted silhouette that works particularly well under wide or square necklines where a regular bra strap would show. Journelle's balconette edit is led by lace and embroidered styles — the cut lends itself to decorative fabrication because the low cup is designed to be partially visible. A white balconette bra under a sheer or open-neck top is one of the most classic lingerie-as-dressing moves there is.

Frequently Asked Questions

Balconette & Demi Bra FAQ

What is a balconette bra?

A balconette (also called a balcony bra) has a low, straight-across cup that covers roughly half the bust, with wide-set straps. The cut lifts the bust into a rounded shape and creates décolletage that works well under lower necklines. It's an underwire style in most cases, with the wire following the same curve as the cup edge.

What's the difference between a balconette and a demi-cup bra?

Both are low-cut styles, but a balconette has a more horizontal cup edge and wider-set straps, creating a broader, more theatrical lift. A demi-cup is cut at an angle — lower at the centre front, slightly higher at the sides — with straps closer together. Balconette suits wider necklines; demi-cup suits V-necks and plunge styles.

Who does a balconette bra suit?

The balconette works best for smaller to medium cup sizes — the low, wide cup provides less containment than a full-coverage style, which can be an issue for larger busts. For A through D cups it's one of the most flattering cuts available. The wide strap placement also suits narrower shoulders better than close-set straps.