Balconette & Demi Bras
Balconette and demi bras shape from below — lifting and rounding without compression, with an open neckline that suits a wide range of body types.
About this collection
Balconette and demi bras are defined by lift, structure, and an open neckline. Designed to shape from below, they create a naturally rounded silhouette that feels confident and refined — without compressing the breast tissue or pushing it up sharply the way push-up styles tend to. The cut suits a wide range of body types.
This collection brings together demi cups, balconettes, half-cups, and quarter-cup styles in underwire and soft-cup constructions from houses including Chantelle, Simone Pérèle, Aubade, Lise Charmel, Cosabella, Panache, and our own Journelle Collection. Sizing extends from A through J cup across multiple band configurations.
From the fitting room: demi and balconette cups are cut to lift the breast tissue from below, which means cup positioning matters more here than in full-coverage styles. If the underwires dig in or sit too high under the arm, the cup is the wrong shape for your body type rather than the wrong size. Our fitters work specifically on cup-shape diagnostics.
Balconette & Demi Bras
Balconette and demi bras shape from below — lifting and rounding without compression, with an open neckline that suits a wide range of body types.
About this collection
Balconette and demi bras are defined by lift, structure, and an open neckline. Designed to shape from below, they create a naturally rounded silhouette that feels confident and refined — without compressing the breast tissue or pushing it up sharply the way push-up styles tend to. The cut suits a wide range of body types.
This collection brings together demi cups, balconettes, half-cups, and quarter-cup styles in underwire and soft-cup constructions from houses including Chantelle, Simone Pérèle, Aubade, Lise Charmel, Cosabella, Panache, and our own Journelle Collection. Sizing extends from A through J cup across multiple band configurations.
From the fitting room: demi and balconette cups are cut to lift the breast tissue from below, which means cup positioning matters more here than in full-coverage styles. If the underwires dig in or sit too high under the arm, the cup is the wrong shape for your body type rather than the wrong size. Our fitters work specifically on cup-shape diagnostics.
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Bra Fit
All Journelle fit advice is written and reviewed by our senior fitters: trained in bust anatomy, band mechanics, and cup-shape matching across every brand we stock.
Measure at Home
Our fitters walk you through the exact method we use in the fitting room: band measurement, bust measurement, cup-size math, and the S/M/L conversions for bralettes and wireless styles. Five minutes with a tape measure and you'll have the number we'd give you in person.
Measure Your Bra SizeFind Your Breast Shape
Size is only half the story. Full-on-top, full-on-bottom, wide-set, close-set, teardrop, asymmetric: each shape is better served by a specific cup cut. Our guide maps every shape to the styles our fitters pull for it in store.
Find Your Breast ShapeBook a Free Fitting
Our fitters have multiple years on the fitting-room floor and are certified across dozens of brands. Book a 45-minute session in-store or virtually: bring your questions, leave with a bra that fits.
Book a Bra FittingExplore Bra Styles
From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.
Balconette & Demi Bras
The balconette bra has a low, horizontal cup cut that sits the bust high and wide, with straps set further apart than a standard bra. The effect is a rounded, lifted silhouette that works particularly well under wide or square necklines where a regular bra strap would show. Demi bras follow a similar logic — cut lower than a full-coverage style but at a slight angle, with straps set closer together, making them the better fit for V-necks and plunge necklines. Journelle's balconette and demi edit is led by lace and embroidered styles — the cut lends itself to decorative fabrication because the low cup is designed to be partially visible. A white balconette or demi bra under a sheer or open-neck top is one of the most classic lingerie-as-dressing moves there is.