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Shop Journelle Loulou lingerie at Journelle

Pink Balconette & Demi Bras

Need Help? Find your perfect bra fit →

Pink Balconette & Demi Bras

Find your perfect bra fit →

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18 products

Pink
Prestige Bonbon Rose Underwire in pink | huit-lingeriePrestige Bonbon Rose Underwire in pink | huit-lingerie
Boheme Underwire in pink | huit-lingerieBoheme Underwire in pink | huit-lingerie
Color
Juliet Lace Demi Bra in pink | Fleur du MalJuliet Lace Demi Bra in pink | Fleur du Mal
Color
Élise Underwire in pink | huit-lingerieÉlise Underwire in pink | huit-lingerie
Color
Prestige Rêve Underwire demi bra in pink | huit-lingeriePrestige Rêve Underwire demi bra in pink | huit-lingerie
Le Stretch Micro Demi Bra in pink | Fleur du MalLe Stretch Micro Demi Bra in pink | Fleur du Mal
Color
Le Gloss T-Shirt Bra in pink | Fleur du MalLe Gloss T-Shirt Bra in pink | Fleur du Mal
Color
Le Stretch Lace Molded Demi Bra in pink | Fleur du MalLe Stretch Lace Molded Demi Bra in pink | Fleur du Mal
Color
Iris Underwire Crop Bustier in pink - product shot | Journelle
Color
Top Rated Chloe Demi Bra in pink - product shot | JournelleChloe Demi Bra in pink - lifestyle | Journelle
Journelle
Chloe Demi Bra Sale price$118
Color
Top Rated Romy Demi Bra in pink - product shot | JournelleRomy Demi Bra in pink - front view | Journelle
Journelle
Romy Demi Bra Sale price$98
Color
Top Rated Cristiana Balconette Bra in pink - product shot | JournelleCristiana Balconette Bra in pink - lifestyle | Journelle
Color
Usha Molded Bra in pink - product shot | CosabellaUsha Molded Bra in pink - front view | Cosabella
Cosabella
Usha Molded Bra Sale price$140
Color
Reve Sheer Demi Bra in pink - product shot | Simone PereleReve Sheer Demi Bra in pink - front view | Simone Perele
Color
Mabel Heart Embrodiered Underwire Bra in pink - product shot | Dora LarsenMabel Heart Embrodiered Underwire Bra in pink - front view | Dora Larsen
Top Rated Iris Low Balconette Bra in pink - product shot | Journelle
Color
Violet Plunge Demi in pink - front view | Kiki de MontparnasseViolet Plunge Demi in pink - front view | Kiki de Montparnasse
Color
Top Rated Soire Confidence Molded Bra in pink - product shot | CosabellaSoire Confidence Molded Bra in pink - front view | Cosabella
Color

Ask the Experts

Bra Fit

All Journelle fit advice is written and reviewed by our senior fitters: trained in bust anatomy, band mechanics, and cup-shape matching across every brand we stock.

Measure at Home

Our fitters walk you through the exact method we use in the fitting room: band measurement, bust measurement, cup-size math, and the S/M/L conversions for bralettes and wireless styles. Five minutes with a tape measure and you'll have the number we'd give you in person.

Measure Your Bra Size

Find Your Breast Shape

Size is only half the story. Full-on-top, full-on-bottom, wide-set, close-set, teardrop, asymmetric: each shape is better served by a specific cup cut. Our guide maps every shape to the styles our fitters pull for it in store.

Find Your Breast Shape

Book a Free Fitting

Our fitters have multiple years on the fitting-room floor and are certified across dozens of brands. Book a 45-minute session in-store or virtually: bring your questions, leave with a bra that fits.

Book a Bra Fitting

Explore Bra Styles

From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.

Bras Featured In

W Magazine

Add an icy blue undergarment to your all-black outfit to infuse an otherwise Gothic look with fresh energy.

W Magazine, A Provocative PopRead the feature
Popsugar

A bra you’re excited to show off later.

Popsugar 2026 Sex Awards, Best BraRead the feature
NYT Wirecutter

Wrapped in delicately scalloped floral lace, this exquisite bra is sexy and surprisingly comfortable. Since the band sizing tops out at 36 inches, it’s ideal for those with smaller frames.

NYT Wirecutter, Best Luxe and Lacy Underwire BraRead the feature
AOL

Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.

Read the feature
Becoming Tate McRae: The Pop Sensation on Navigating Fame, Treating Work Like 'a Fantasy' and Getting Taylor Swift's 'Amazing' Sourdough BreadVariety

Tate McRae wears Journelle on the cover of Variety's Power of Young Hollywood Summer 2026 issue. Look 1 (cover): Tank Top: Miu Miu; Bra: Journelle; Socks and Shoes: Prada.

Variety, Power of Young Hollywood, Summer 2026Read the feature
InStyle

Support is important to you, but not at the expense of beautiful designs. Bras are an art form, therefore you don't mind spending an extra dime on an intricate lace. The bras definitely skew more on the delicate lingerie side — you can't go wrong if you're looking for a beautiful bra.

InStyleRead the feature
Vogue

The romantics at heart will gravitate towards the seductive, lace and sheer bra sets with lots of embroidery, teddies, and garters (perfect for gifting!), while minimalists will find simple, satin separates to be their style du jour, for easy, everyday with that extra, oh-so-special flair.

Kristina Rutkowski, VogueRead the feature
Vogue

Although Journelle is a discovery point for many of the lingerie brands listed here, its in-house collection has become beloved by bra enthusiasts. The styles are centered around romantic silhouettes from balconette bras to lightly-lined plunging necklines, and although the brand often works with lace, mesh, and other delicate materials, customers love the comfort that these sexier silhouettes still always bring—surprisingly versatile underneath even T-shirts for a seamless look.

Kristina Rutkowski, VogueRead the feature
ELLE

The name Journelle comes from the French word 'journellement,' meaning 'daily,' and is based on the idea that lingerie that blends strength and beauty is a must-have luxury—something that empowers every woman's daily routine. Whether you go for the whole shebang (complete with a suspender belt) or for an everyday set, Journelle has you covered.

Madison Rexroat, ELLERead the feature
Glamour

Many designers made lingerie the main interest in looks on the 2026 runways. It's such an easy way to incorporate a bit of fun into your daily look.

Sapna Palep, Co-CEO of Journelle, quoted in GlamourRead the feature