Else Lingerie & Underwear | Curated by Journelle
Else is a Turkish lingerie house founded in 1989, and one of the few brands of its size that produces nearly everything in-house — from lace weaving through pattern, cutting, and finishing — in workshops in Istanbul. The brand has been quietly defining a kind of modern romance: minimal silhouettes built from beautiful materials.
About Else at Journelle
The aesthetic is clean and material-led: leavers lace, silk, and fine cottons treated as the primary visual interest rather than ornament applied on top. Else produces underwire and soft-cup bras, balconettes, plunges, briefs, suspenders, and bridal pieces in size ranges that follow European conventions.
From the fitting room: Else's lace is some of the finest we carry — closer to French lace in feel than to most American lace pieces — and holds up better in the wash than the price tag would suggest. Sizing runs precise; the cups tend to be slightly more generous than equivalent French sizing. Hand-wash to preserve the lace patterning. Best for women who want refined intimates without ostentation.
Else Lingerie & Underwear | Curated by Journelle
Else is a Turkish lingerie house founded in 1989, and one of the few brands of its size that produces nearly everything in-house — from lace weaving through pattern, cutting, and finishing — in workshops in Istanbul. The brand has been quietly defining a kind of modern romance: minimal silhouettes built from beautiful materials.
About Else at Journelle
The aesthetic is clean and material-led: leavers lace, silk, and fine cottons treated as the primary visual interest rather than ornament applied on top. Else produces underwire and soft-cup bras, balconettes, plunges, briefs, suspenders, and bridal pieces in size ranges that follow European conventions.
From the fitting room: Else's lace is some of the finest we carry — closer to French lace in feel than to most American lace pieces — and holds up better in the wash than the price tag would suggest. Sizing runs precise; the cups tend to be slightly more generous than equivalent French sizing. Hand-wash to preserve the lace patterning. Best for women who want refined intimates without ostentation.
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