We call it: Boob Science

Science says 80% of women are wearing the wrong size bra. Boob Science says finding the right bra isn’t about size, it’s about fit. It isn't about squeezing yourself into a size or shape that *someone* told you was "sexy", it's about finding what works for your body— your size, your shape, your vibe, and your style.

WHO SAYS finding a bra you love needs to be a nightmare?
Journelle Says we got you.


First things first... Remember and repeat the following:


There is a bra for you.
yes, you.

We carry a killer lineup of many different lingerie designers specifically so that there is always something for every woman. Every mood, every look, every feeling, every outfit, every damn day.

Tell Your Bra:
"it's not me, it's you"

Your body is perfect already. If a bra doesn't fit, that's the bra's problem not yours. The bra is there to fit YOU not the other way around. If it doesn't? thank u, next.

If at first you don't succeed,
try again, babe.

Sizing can very to vary from brand to brand and style to style. Not all bras are created equal which is actually awesome because all women are (fabulously) different.



Measure Yourself

Measure Yourself

You don't need a PhD to find your size (though if you have one, dang! well done!). Use our fit calculator and simple instructions to get your base size. We'll take it from there.



You know that feeling of wanting to rip your bra off at the end of a long day? Yeah. Journelle hates that feeling. Troubleshooting tips + expert advice straight from our fitting rooms (where we have literally seen it all).

Let Us Help
Breast Shape Matters

Breast Shape Matters

Do your breasts give you the side-eye? Does your bra often gape/dig/pull/ride up/freak out? Even if you're wearing the "correct" size, it might be that you're wearing the wrong bra for your shape. Find your breast shape and see which styles work best for it.


Lingerie Wear + Care

Hand wash only? Pssshhh. Basically No one has time for that. How to (really) wear, clean, pack and store your precious lacies to keep them working hard, fitting well, and looking good for longer.

Take Care
Lingerie Wear + Care