Obviously getting an in-store fitting in person is the best way to dial in on size and fit (plus, there's champagne and chocolates there, so, duh). If that's not in the cards for you or there isn't a Journelle store near you (yet!), it's super easy to do it at home. Here's a simple how-to.

STEP ONE: Relax + Prepare

Pour yourself a glass of something bubbly and/or caffeinated, put on your best fitting, non-padded bra, and relaaaax. Cocktail optional, but feeling good is a must.

STEP TWO: Gather the goods

Find a tape measure. If you don't have one, we can send you one OR you can literally use whatever's lying around (ribbon/string/floss/strand of pearls) and a ruler. We use inches because, srsly, who uses metric (oh wait, literally everyone else...well, we don't write the rules!).

STEP THREE: Band Measurement

Run the measuring tape around your back, under your arms, and up around the top of your bust (where your cups meet your straps). Exhale. The tape should be as snug as possible without digging. This number, in inches, is your Band Size. If you get an odd number, round up to the next even number.

STEP FOUR: Bust Measurement

Run the measuring tape around your back—just under your shoulder blades—and up around the fullest part of your bust. The tape should just skim the bra in front. This is your Bust Measurement.


Subtract to see the difference between your band size measurement and your cup size measurement (if you rounded your band size up to an even number above, use the smaller, odd number for this calculation). The difference in inches corresponds to your cup size.

Size vs. Fit: Ask an Expert

Just like with everything else, fit is personal. Not all 34B's (or 32D's, 36A's, or 28G's) are created equal because every woman is different. Have questions? We got you. Check out our Fit FAQ page for fit tips + tricks on some of the most common issues we see in our fitting rooms and our Breast Shape Guide for tailored recommendations based on silhouette.

Or, if you have more burning questions about size (Jocelyn), shape (Stephanie), fit (Alondra), or whether or not the last episode of Game of Thrones was satisfying (Sandra) our team of experts is standing by. Get in touch. 

snapchat facebook instagram twitter youtube vimeo tumblr pinterest search bag zoom