Calida Lingerie & Underwear

Calida was founded in 1941 in Sursee, Switzerland, and has spent more than eight decades building its reputation as one of Europe's references for premium cotton underwear and sleepwear. The brand is known for its commitment to natural fibre — primarily long-staple cotton, modal, and fine wool blends — and for construction that holds up over years of daily wear and washing.

The aesthetic is clean and Swiss in the original sense: restrained palettes, precise cuts, no unnecessary ornament. Calida makes everyday bras, briefs, undershirts, pyjamas, and loungewear in size ranges that follow European conventions and extend through wider configurations than typical premium brands.

From the fitting room: Calida is one of our most-recommended brands for women who want premium everyday underwear that lasts — the cotton softens with wash without thinning, and the bands hold tension across years rather than weeks. Sizing runs true to European conventions; if you've sized up on other brands due to fabric thinness, try your usual size here first.