Bluebella Lingerie & Underwear
Curated by Journelle
Bluebella is a London-based label founded in 2005 by Emily Bendell, who built the brand as a response to a market that seemed to her to choose between sensual and well-made. Bluebella's pieces sit between the two: harness-style strapping and visible-construction details, but built with cup engineering and finishing standards that match more conservative luxury brands.
About Bluebella at Journelle
The aesthetic is sensual but considered: cage-strapping bras, lace and mesh in restrained palettes, hardware that functions as well as it ornaments. Bluebella produces underwire bras, soft-cup styles, briefs, suspenders, harnesses, bodysuits, and bridal pieces, with sizing that follows UK conventions and extends through wider cup ranges than many British brands.
From the fitting room: Bluebella is a frequent recommendation for women who want statement-style lingerie without sacrificing fit — the strapping styles are engineered to support rather than only decorate. The bands run true to UK sizing; if you've had band issues with other British brands, this one tends to fit more universally. Hand-wash the strap-heavy pieces to preserve the hardware.
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