The Best Lingerie Brands: A Curated Guide
Refreshing your lingerie drawer shouldn't feel overwhelming. The right pieces—whether worn under a favorite T-shirt or saved for a special occasion—have a way of quietly changing how you carry yourself. This guide brings together some of the most respected lingerie brands in the world, all carried at Journelle, organized by the traditions and aesthetics that define them. From American wearability to French precision and Italian silk, these are the labels worth knowing.
American Lingerie Brands
American lingerie brands tend to excel at wearability—pieces designed to feel exceptional all day without sacrificing beauty. These labels combine thoughtful construction with materials built for real life.
Natori
Natori is a longtime favorite for lingerie that's refined, comfortable, and endlessly wearable. Known for breathable fabrics and elegant lace details, the brand delivers everyday bras and underwear that feel polished rather than purely practical.
The Feathers Bra remains a standout—loved for its flexible cups and lightweight mesh that adapts to the body while offering reliable support. Beyond bras, Natori's silk robes, slips, and loungewear bring the same ease and quiet sophistication to every part of the wardrobe.
Kiki de Montparnasse
Kiki de Montparnasse approaches lingerie as modern luxury. Its collections are minimal yet sensual, built from fine silk, cotton, and delicate lace with meticulous attention to detail. The aesthetic is confident and restrained rather than overtly provocative.
Bras, briefs, corsets, and garters are designed to feel intentional and artful, with nightwear that's just as striking as the lingerie itself. These are pieces chosen for craftsmanship as much as allure—an investment in a drawer that feels considered.
OnGossamer
OnGossamer has built its reputation on the barely-there. The brand specializes in seamless construction and gossamer-weight lace that disappears under clothing while remaining genuinely beautiful. If the measure of great everyday lingerie is that you forget you're wearing it, OnGossamer consistently delivers.
Bralettes, thongs, and bikinis in soft mesh and stretch lace make this the label to reach for on days when comfort and invisibility matter most—without giving up the feeling of wearing something worth wearing.
Journelle
Journelle's in-house collection reflects the same balance found in its boutiques: romantic without excess, refined without feeling reserved. The line moves easily between sheer lace, smooth satin, and effortless everyday styles.
From embroidered sets and soft bralettes to pajamas and loungewear, the collection is designed to feel special without being precious—lingerie you'll reach for often, not just on occasion.
British Lingerie Brands
British lingerie spans a wide spectrum—from refined traditional craftsmanship to bold architectural design. These brands are united by a strong sense of identity, exceptional attention to detail, and a willingness to treat lingerie as something genuinely worth making well.
Fleur of England
Fleur of England is a British luxury lingerie brand known for refined sensuality and exceptional craftsmanship. Designed and made in England, the brand focuses on intricate embroidery, fine lace, and silk fabrics that feel indulgent without being overdone.
Collections balance structure and softness, with bras, briefs, and bodysuits that feel romantic yet wearable. Fleur of England is especially admired for its attention to fit—a favorite for those who appreciate quiet luxury with a distinctly British point of view.
Bordelle
Bordelle occupies a singular space in luxury lingerie. The London brand is known for its architectural approach—using precisely engineered elastic strapping, structured silhouettes, and high-quality fabrics to create pieces that feel as close to sculptural as lingerie gets.
Bodysuits, harnesses, and sets are designed with an unapologetic confidence that's distinctive without being theatrical. Bordelle is the choice for those who want lingerie that makes a statement through construction rather than embellishment.
Bluebella
Bluebella has carved out a strong position in accessible luxury—delicate mesh, embroidery, and lace at price points that make it easy to build a full wardrobe without compromise. The brand has a particular talent for making intricate designs feel wearable rather than precious.
Bra and brief sets, bodysuits, and bridal styles are among its strongest categories. Bluebella is especially popular for those building a first quality lingerie collection, or anyone who wants something beautiful to wear every day.
Dora Larsen
Dora Larsen brings color and optimism into lingerie in a way few brands do. Founded in London, the brand is known for unexpected palettes, thoughtful color contrasts, and a playful approach to silhouette that remains beautifully constructed.
Mesh, satin, and lace are combined in a way that feels modern and lighthearted—a natural choice for anyone looking to brighten their drawer without compromising on quality or fit.
French Lingerie Brands
French lingerie has long set the standard for elegance and fit. These brands are masters of balancing beauty with comfort—creating pieces that feel effortless yet considered, with a relationship to lace and construction that is almost without parallel.
Simone Pérèle
Founded in Paris in 1948, Simone Pérèle is revered for its refined lace and exceptional fit. The brand's bras are engineered to support while maintaining a light, feminine feel—a combination that has kept it relevant across decades and generations.
Delicate embroidery, sheer fabrics, and thoughtful construction define collections that remain timeless rather than seasonal. These are pieces that stay relevant year after year.
Chantelle
Established in 1876, Chantelle combines heritage with quiet innovation. Known for its expertise in fit, the brand excels at creating bras that feel supportive, smooth, and easy to wear across a wide range of sizes.
From seamless T-shirt bras to lace-trimmed sets and performance styles, Chantelle offers dependable elegance with a distinctly French confidence in proportion and construction.
Aubade
Aubade approaches lingerie with a sense of storytelling and seduction. Each collection plays with embroidery, transparency, and bold lines to create pieces that feel expressive and confident—lingerie as an extension of personal style.
Bras, briefs, and bodysuits are designed for those who enjoy wearing something with a point of view. Romantic, playful, and unmistakably French.
Lise Charmel
Lise Charmel is rooted in Lyon—the historic center of French silk and lace production—and it shows in every piece. The brand is known for some of the most intricate embroidery and finest French lace in lingerie, with a level of craftsmanship that places it firmly in the luxury category.
Collections are romantic and refined, with a focus on femininity that feels classic rather than dated. Bras, briefs, and bodies carry the kind of detailing that rewards a second look.
Italian Lingerie Brands
Italian lingerie is defined by craftsmanship and a deep relationship with luxury materials. These brands place a strong emphasis on construction and fabric, creating pieces that feel indulgent and enduring in equal measure.
Cosabella
Founded by an Italian family and built on Italian lace traditions, Cosabella is best known for its no-show lace underwear and bralettes—pieces so well-made and comfortable that they've become wardrobe staples for women who take their basics seriously.
The Never Say Never collection remains a signature: ultra-soft, stretch lace with a barely-there fit that works under everything. Beyond basics, Cosabella's sets, bralettes, and sleepwear bring Italian ease to everyday dressing.
I.D. Sarrieri
I.D. Sarrieri occupies the very top of the lingerie market. Each piece is handcrafted using Leavers lace, fine silks, and luxurious embroidery—materials and techniques more commonly associated with haute couture than with intimates.
Collections are small, seasonal, and deeply considered: bras, corsets, bodysuits, and robes designed for those who view lingerie as a genuine investment in beauty and craftsmanship. If Fleur of England is refined and Bordelle is architectural, I.D. Sarrieri is simply exceptional.
German & Swiss Lingerie Brands
German and Swiss brands are defined by precision, durability, and an exceptional relationship with natural materials. Their lingerie prioritizes comfort and longevity, often with a quieter, more understated aesthetic that rewards the wearing rather than the looking.
Hanro
Swiss brand Hanro is celebrated for understated luxury and exceptional materials. Using fine cottons, Modal, and natural fibers, the brand creates lingerie, sleepwear, and loungewear designed to last—and to feel better with every wear.
Hanro's approach is quiet and refined, favoring comfort and longevity over embellishment. For those who measure quality in how something feels after five years rather than five minutes, Hanro is the answer.
Wolford
Founded in Austria in 1950, Wolford is best known for its hosiery and seamless bodysuits—pieces engineered to fit with a precision that makes them feel like a second skin. The brand's minimalist aesthetic focuses on fabric innovation, construction, and a sculptural approach to the body.
Wolford pieces are wardrobe foundations: simple, versatile, and impeccably made. The Fatal dress and seamless bodies are perennial favorites, worn as much as outerwear as underwear.
Falke
German brand Falke began with hosiery and has expanded into lingerie and everyday basics with the same commitment to precision and material quality. Known for exceptional tights, stockings, and seamless underwear, the brand brings a technical rigor to categories that are easy to get wrong.
Falke is a strong choice for those who want basics that perform—no-fuss, beautifully made, built to last. Its hosiery in particular remains among the finest available.
Finding the Right Brand for You
The best lingerie brand isn't a single answer—it depends on what you're looking for. Natori and OnGossamer are the daily foundations. Fleur of England and Lise Charmel are for those who want something beautiful to change into. Bordelle and Kiki de Montparnasse reward a strong point of view. Hanro and Wolford are for the long game.
Most well-considered drawers hold a few labels, each doing a different job. The place to start is knowing what's missing from yours.
