OUR STORY

Journelle is the modern Mecca of all things intimates—a sanctuary where design, function, and feeling collide. Co-founded by Guido Campello, former CEO of Cosabella with a lifelong legacy in lingerie, and Dr. Sapna Palep, a board-certified dermatologist with a passion for wellness and female empowerment, Journelle is a brand built on deep expertise and an unwavering commitment to confidence.

As Co-CEOs, Guido and Sapna have reimagined Journelle into the ultimate destination for design-forward lingerie that celebrates every body, every mood, every damn day. From our signature private label to our edit of the best-in-class global brands, every piece is curated with purpose—for real life, real bodies, and real power.

More than a lingerie brand, Journelle is a safe, inspiring space where women can explore their sensuality without shame or compromise. Our in-store and online experiences are crafted to be warm, empowering, and radically inclusive—because who says basics can’t be beautiful, or support can’t be stunning?

Journelle is where power meets pretty.