Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Everyday Lovely

We want to make your
day more lovely.

Welcome to where lingerie lovers and self-care enthusiasts are born. At Journelle, we celebrate the everyday through lingerie. After all, lingerie should be part of your day life, and romance should be part of your daily routine.

We want to make your
day more lovely.

Welcome to where lingerie lovers and self-care enthusiasts are born. At Journelle, we celebrate the everyday through lingerie. After all, lingerie should be part of your day life, and romance should be part of your daily routine.

We want to make your
day more lovely.

Welcome to where lingerie lovers and self-care enthusiasts are born. At Journelle, we celebrate the everyday through lingerie. After all, lingerie should be part of your day life, and romance should be part of your daily routine.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

"Journellement"

We choose to celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily, and as a nod to our belief that wearing lingerie is an empowering part of every woman’s life.

Run by women for women, Journelle sources and selects our fit-tested, fashion-focused collection from a stunning lineup of different and diverse designers. We are the top destination for lingerie that works as hard as you do and looks great doing it.

You Are Welcome Here

The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry today. Journelle currently has four store locations: Union Square, Soho, Upper East Side, and Chicago, with a new store opening in the Financial District of Manhattan in 2024.

At Journelle, we want you to wear lingerie every day, and we want you to love it.

2. Know Their Style

Lingerie is a delicate and personal matter. When it comes to gifting, it’s best to opt for something that feels more personal than suggestive.

2. Know Their Style

Lingerie is a delicate and personal matter. When it comes to gifting, it’s best to opt for something that feels more personal than suggestive.

For the
BOLD & SEXY

If your partner is no lingerie novice and feels comfortable in bold cutouts and naughty accessories, try shopping for ouverts. Three-piece sets with a bra, bottom, and matching suspender belt are also the perfect gift for the lingerie lover. If you’re looking for something even more risqué, bondage-inspired styles from Bordelle are a great option.

For the
SOFT & ROMANTIC

Are they more delicate with a taste for soft pastels, feminine frills, and sweet bow details? Designers like Le Petit Trou and Only Hearts may be just what you are looking for. Silk styles from Journelle Collection, like robes and chemises, are also a great option.

For the
MODERN MINIMALIST

If you think clean lines and understated neutrals for a more chic look is what they’re after, a variety of designers such as Bluebella, Atelier Amour, or Skin will present perfect options.  

Journelle Chloe Demi Bra, Suspender, and Thong

HOW TO
GIFT LINGERIE

Read our helpful tips on how to gift lingerie the right way.

Looking to adorn the one you love with lingerie? Whether you're celebrating a holiday, anniversary, or special surprise, here's everything you need to know to make this intimate shopping experience an ease.

1. Know Their Size

Journelle Portia Boxy Tee and Short

Easy Gifting

Loungewear and bodysuit styles offer a bit more flexibility than lingerie styles do when shopping for someone whose size you’re unsure of. Consider a lounge set, flowy chemise, or sexy bodysuit instead if this sounds like your situation.

3. Know Your Price

At Journelle, we carry over 70 top designers and a wide range of options at every price point. Simply share your price range with our fit experts and we’ll take care of the rest. If you’re shopping online, you may sort prices from low to high.

3. Know Your Price

At Journelle, we carry over 70 top designers and a wide range of options at every price point. Simply share your price range with our fit experts and we’ll take care of the rest. If you’re shopping online, you may sort prices from low to high.

Still Not Sure?

We’re here to help – and we love talking lingerie. Reach out to our customer care team for inquiries on sizing, styles, gifting, and more. To get in touch, please email us at help@journelle.com or send us a text message at 888-885-6876.

  • Try to sneak a peek at their lingerie drawer or delicates they may have left lying around. You can also try asking their size indirectly, like complimenting what they are wearing, saying it fits well, and swiftly asking their size before they have a chance to realize what you might be up to.
  •  
  • If you are close enough with their family or friends, you can always outsource for help. Make note of their size prior to shopping. Remember, bra sizes should feature two-digit numbers and a letter, like 32B. Knowing both is crucial.

Do They Already Shop at Journelle?

Our loyal lingerie lovers and self-care enthusiasts all have a client profile where sizes, styles, and purchase history are saved. We’re happy to help you locate this. If you’re still unsure of their size, our fit experts can help you shop. Height, weight, body type, or a photo can help us steer you in the right direction.

2. Know Their Style

For the BOLD & SEXY

If your partner feels comfortable in bold cutouts and naughty accessories, try shopping for ouverts or three-piece sets. If you’re looking for something even more risqué, bondage-inspired styles from Bordelle are a great option.

For the SOFT & ROMANTIC

Are they more delicate with a taste for soft pastels, feminine frills, and sweet bow details? Designers like Le Petit Trou and Only Hearts, or silk robes and chemises from Journelle Collection are great options.

For the MODERN MINIMALIST

If you think clean lines and understated neutrals for a more chic look is what they’re after, a variety of designers such as Bluebella, Atelier Amour, or Skin will present perfect options.  

2. Know Their Style

Lingerie is a delicate and personal matter. When it comes to gifting, it’s best to opt for something that feels more personal than suggestive.

For the BOLD & SEXY

If your partner is no lingerie novice and feels comfortable in bold cutouts, try shopping for ouverts. Three-piece sets with a bra, bottom, and matching suspender belt are also the perfect gift for the lingerie lover. If you’re looking for something even more risqué, bondage-inspired styles from Bordelle are a great option.

For the SOFT & ROMANTIC

Are they more delicate, with a taste for soft pastels, feminine frills, and sweet bow details? Designers like Le Petit Trou and Only Hearts may be just what you are looking for. Silk styles from Journelle Collection, like robes and chemises, are also a great option.

For the MODERN MINIMALIST

Are they more delicate, with a taste for soft pastels, feminine frills, and sweet bow details? Designers like Le Petit Trou and Only Hearts may be just what you are looking for. Silk styles from Journelle Collection, like robes and chemises, are also a great option.

Easy Gifting

Loungewear and bodysuit styles offer a bit more flexibility than lingerie styles do when shopping for someone whose size you’re unsure of. Consider a lounge set, flowy chemise, or sexy bodysuit instead if this sounds like your situation.

3. Know Your Price

At Journelle, we carry over 70 top designers and a wide range of options at every price point. Simply share your price range with our fit experts and we’ll take care of the rest. If you’re shopping online, you may sort prices from low to high.

Still Not Sure?

We’re here to help – and we love talking lingerie. Reach out to our customer care team for inquiries on sizing, styles, gifting, and more. To get in touch, please email us at help@journelle.com or send us a text message at 888-885-6876.