Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

A HOW-TO GUIDE

Caring For Your Lingerie

Caring for our intimates is a delicate matter. Luxury lingerie is an investment, and taking proper care of your items helps them last longer. High-quality fabrics and details like silk, lace, embroidery, and mesh require extra attention and time. Make your luxury last a lifetime by caring for your lingerie the way it was intended.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

HOW TO HAND WASH YOUR LINGERIE

STEP 01: Prepare a Bath for Your Lingerie

STEP 02: Soak & Rinse

STEP 03: Hang Dry & Store

Your lingerie likes a bubble bath just like you do. Fill your sink, tub, bucket, or bowl with lukewarm water. Add a nontoxic gentle soap, natural shampoo, or designated lingerie wash.

Drop in your delicates and gently move them around to evenly distribute the suds and submerge.

Set a time and allow your lingerie to soak for up to 30 minutes. Consider this an opportunity for some self-care. Do a face mask, call a friend, sit in the sun, sip some coffee or wine – you do you.

After soaking is complete, run each item under a stream of lukewarm water until the water runs clean.

Press or gently squeeze any excess water out. The best way to dry your lingerie is to hang dry. You can use a laundry line, drying rack, special hangers, or lay the lingerie flatly on a towel. After your lingerie is finished drying, you can store it in a safe place.

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry.

Styling

Let us help inspire and style. Our lingerie experts are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Female receiving botox

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry.

Styling

Let us help inspire and style. Our sales associates are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.

A HOW-TO GUIDE

Caring for our intimates is a delicate matter. Luxury lingerie is an investment, and taking proper care of your items helps them last longer. High-quality fabrics and details like silk, lace, embroidery, and mesh require extra attention and time. Make your luxury last a lifetime by caring for your lingerie the way it was intended.

Here is where lingerie lovers are born. At Journelle, we celebrate the everyday through small acts of self-care, like a well-fitted bra. Our name is derived from the French word “journellement” – meaning daily. The safe and welcoming space of our stores, our online shopping experience, and our ever-evolving collection are what make us a leader in the luxury lingerie industry. We currently have stores in Union Square, Soho, the Upper East Side, and Chicago.

Female model wearing the Journelle Karina Teddy

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Female receiving botox

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry.

Styling

Let us help inspire and style. Our sales associates are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.

Our Luxury Experiences

We can't wait to meet you...

Bra Fittings

Size does matter. After all, a well-fitted bra is the ultimate form of self-care. Find your perfect size with a bra fitting from one of our experts. Book online at any of our store locations.

Skin-to-Skin

Skin makes the best lingerie accessory. Visit our new Financial District location for custom skin-to-skin services, like youth enhancing injections, laser treatments, facials, and more.

Bridal Parties

Make your special time even more special. Schedule a private fitting for you and your bridal party at one of our stores. Curate your dream bridal trousseau and create a custom bridal registry. 

Styling

Let us help inspire and style. Our lingerie experts are always here to help achieve a custom look. Choose from our curated collection of over 60 luxury lingerie designers, or let us choose for you.