You wear lingerie every day, shouldn't it be fabulous? We like to think of our bras, bottoms, and loungewear as part of an expertly curated "lingerie wardrobe" and Journelle is the lingerie shop with everything you need to build yours: a smooth-wearing t-shirt bra for the Monday meeting, effortless loungewear for mid-week relaxation, and stunning lingerie sets for Friday night.

We also believe everyday basics don't need to be boring. A pastel plunge bra with lie-flat lace reads as a neutral basic, a lacy balconette wears invisibly under pretty much everything, and a front-closure halter bra layers effortlessly under your weekend wardrobe. Not to be forgotten, our collection of everyday bottoms (from cotton bikinis, briefs, and panties to seamless, lacy thongs) are specifically chosen to fit + flatter.

When it's time to up the ante, our boudoir lingerie is as sexy and sultry as you want it to be. Ouvert bottoms, open cup bras, a keyhole teddy, functional suspenders and stockings are ready for whatever you can imagine.

Lingerie is our business so that living the lingerie life can be your pleasure.
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