Women's Bras

Q: What lingerie styles compliment a bra?

G-strings for minimal coverageThongs for invisible lines and comfortBikini underwear for classic comfortLace panties to add a romantic touchLingerie sets for a perfectly coordinated look

Q: Can you help with bra fit advice?

Absolutely we can help with bra fit.You can reach out to one of our bra fit experts either through chat or SMS.You can also walk into any of our stores for help from our lingerie experts.

Expert fittings. Curated luxury brands. Every size from 30A through our DD+ range.

Women's Bras

Expert fittings. Curated luxury brands. Every size from 30A through our DD+ range.

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Ask the Experts

Bra Fit

All Journelle fit advice is written and reviewed by our senior fitters — trained in bust anatomy, band mechanics, and cup-shape matching across every brand we stock.

Measure at Home

Our fitters walk you through the exact method we use in the fitting room — band measurement, bust measurement, cup-size math, and the S/M/L conversions for bralettes and wireless styles. Five minutes with a tape measure and you'll have the number we'd give you in person.

Measure Your Bra Size

Find Your Breast Shape

Size is only half the story. Full-on-top, full-on-bottom, wide-set, close-set, teardrop, asymmetric — each shape is better served by a specific cup cut. Our guide maps every shape to the styles our fitters pull for it in store.

Find Your Breast Shape

Book a Free Fitting

Our fitters have multiple years on the fitting-room floor and are certified across dozens of brands. Book a 45-minute session in-store or virtually — bring your questions, leave with a bra that fits.

Book a Bra Fitting

Explore Bra Styles

From everyday bras to elevated lingerie, explore styles designed for comfort, support, and fit. Shop DD+ bras, strapless bras, and matching sets to find your perfect silhouette.

Women's Bras

A good bra is the most-worn piece in your wardrobe and the hardest to get right. At Journelle, the bra edit covers every style and occasion: lace bras and mesh bras for when you want something beautiful, underwire bras for shape and support, bralettes for wire-free comfort, balconette and plunge cuts for specific necklines, and strapless styles that actually stay up. Sizes run from AA through G and beyond — the DD+ edit is particularly considered. Every brand is selected for fit first. If you're not sure where to start, the bra fit guides and virtual fittings below are the fastest way to narrow it down.

Frequently Asked Questions

A Bra for Every Mood

Which brands are known for the best luxury bras?

Aubade – A cult-favorite French brand known for its decorative, detailed designs that blend elegance with flirtation.
Bluebella – Bluebella is valued for low price point but fun fashion designs, and a good size range. Affordable, youthful but worn by all ages. Trendy, sexy, and popular—great for gifting or adding edge to your drawer.
Bordelle – Known for luxury and adjustability, Bordelle's bras are architectural, bold, and collectible. Handmade in the UK with high-end materials and gold hardware. A modern, wearable statement in lingerie.
Chantelle – A French favorite that balances everyday comfort with fashion. Reliable fit, inclusive sizing, and sleek styles make Chantelle a go-to for elegant, supportive bras.
Dita Von Teese – Vintage-inspired lingerie with a modern fit. Dita’s designs are bold, retro, and structured - especially loved by fuller cup sizes for their support and detail.
Dora Larsen – Beloved for playful color palettes and soft mesh materials. Fun, contemporary, and fashion-forward—perfect for clients who love color and creativity.
Else – Modern and minimalist, Else offers ethical, handmade lingerie in earthy tones. Their unlined wireless bras and everyday styles are both supportive and elevated.
Kiki de Montparnasse – Ultra-luxurious and unapologetically sexy. Known for provocative yet sophisticated pieces, Kiki blends high-end materials with couture-inspired design.
Lise Charmel – French couture lingerie at its finest. Known for luxurious details, sophisticated silhouettes, and timeless sexiness with elegant craftsmanship.
Natori – Known for cult-favorite everyday bras like Feathers and Bliss Perfection. Affordable, supportive, and famously comfortable—an easy go-to for all-day wear.
OnGossamer – Lightweight, breathable, and budget-friendly. Great for everyday wear with sporty styles and cotton comfort. A favorite for basics done right.
Only Hearts – NYC-based and effortlessly cool. Known for sheer layers, trendy patterns, and lingerie meant to be seen. A perfect choice for youthful, style-driven clients.
Simone Perele – French luxury with universal appeal. Elegant and supportive, with timeless styles and beautiful embroidery. A favorite for flattering fuller busts.
Fleur of England – Feminine, romantic, and exquisitely detailed, Fleur of England is known for sheer silks, delicate embroidery, and couture-quality craftsmanship.
I.D. Sarrieri – Luxe, dramatic lingerie featuring hand-embroidered tulle and couture silhouettes. A go-to for elevated occasionwear bras.
Shell Belle – Vintage-inspired elegance meets modern tailoring in Shell Belle's ethereal, handcrafted designs - perfect for bridal and boudoir.

What fabrics are best for bras?

We stock bras across a wide range of designers with many choosing to use different fabrics.

Lace bras: Romantic detail with varying levels of stretch and support.
Mesh bras: Lightweight, breathable, and contouring.
Silk bras: Luxurious, breathable, and hypoallergenic.
Modal bras: Eco-friendly, soft, and perfect for everyday wear.
Microfiber and nylon bras: Smooth and seamless under layers.

What type of bra should I wear?

Not sure of the right bra for that special occasion, or need a bra for every day? We can help.

Journelle sells a range of bras from a range of lingerie brands and designers. From the most intricate lace wireless bras to a sexy pushup and comfortable t-shirt bras.

Reach out for help or start shopping luxury bras.

What lingerie styles compliment a bra?

G-strings for minimal coverage
Thongs for invisible lines and comfort
Bikini underwear for classic comfort
Lace panties to add a romantic touch
Lingerie sets for a perfectly coordinated look

Who are the best bra brands?

Read our guide to the best bra brands at Journelle

How do I know what type of bra to buy?

Need help? You can contact us or read our guide to bra styles.

Tell me about bras and bralettes, what are wirefree bras?

Checkout our guide "The Bralette Guide: Wireless Bras Explained" for more information

Bras & Bra Fit

Can you help with bra fit advice?

Absolutely we can help with bra fit.

You can reach out to one of our bra fit experts either through chat or SMS.

You can also walk into any of our stores for help from our lingerie experts.

How do I measure myself for a bra?

Need to find your perfect size? You can save $15 at journelle.com by taking our short fit quiz.

We also have a walkthrough on our 'find your bra size' guide.

How do I find the right fit when shopping online?

We offer bras across a wide size range, including hard-to-find bands and cups. Use our Bra Size Guide or our Shape Matters Guide to find your best fit. You can also book a Virtual Fitting or visit our boutiques in New York or Chicago for personalized service.

What are the best bras for larger busts?

See our guide to the best bras for larger breasts.

What are wire free bralettes & are they supportive?

See our guide to finding the right wireless bra for comfort and support.