Our Story

The Concept

Journelle is a designer lingerie store based in New York City, and a favorite online lingerie mecca for the modern woman. With inspiration from the archaic French word journellement, which means "daily" we Journelles believe in wearing lovely lingerie every single day. Our stores and website present a tastefully curated selection of lingerie and loungewear, and provide customers with compassionate, expert service. It is our mission to help women feel wonderful from the inside out, starting at the underpinnings.

Our founder, Claire, discovered her passion for lingerie while living abroad. When she moved back to New York to work as a management consultant, she found herself constantly at a loss for lovely delicates. Big chain stores didn't fit her aesthetic and the smaller boutiques were either a little too dowdy and old fashioned or featured a little too much leopard pleather. (How much leopard pleather is too much? Any at all.)

She asked friends and colleagues, and it turned out that all the women she knew were in a similar rut. In fact, many of them hadn't bought a bra in years. Claire thought to herself: If successful, working women in New York City can't find beautiful lingerie they love to wear every day, then something is missing. She scoured the city, and put together a team of like-minded women who shared her love of designer lingerie and her entrepreneurial spirit.

The first Journelle, our flagship, opened in New York City's Union Square in 2007. Fellow lingerie lovers rejoiced, turning out in droves to shop Journelle's lovely offerings. The rest, well, is history.



The Founder

Claire Chambers, a life-long lingerie connoisseur, is the founder and CEO of Journelle. Claire is passionate about bringing the momentum and excitement of fashion to the lingerie world, and has been featured as an expert in InStyle, WWD, Elle and Tim Gunn's Guide to Style.

When Claire's not traveling the globe seeking out the loveliest lingerie to showcase at Journelle, she can be found snapping photos-worth-framing with her vintage Leica, trotting around Upstate NY on her horse Blue (she's quite the equestrienne), zipping around NYC on a Citibike, or sneaking off to her home state of Oregon to spend time with her family. Follow Claire's adventures on twitter and instagram.

The Team

Journelle is run by a tight-knit group of talented, ambitious women and men, united by our passion (or maybe it's an obsession?) for gorgeous lingerie. It's simple: We love what we do, as well as who we sit next to. We thrive on our collective dreams for the company, the joy of teamwork, and our (seriously) fun work environment.


To learn about positions at Journelle, please visit our careers page.