Only Hearts Lingerie & Underwear
Curated by Journelle
Founded in New York in 1978, Only Hearts has spent nearly fifty years building lingerie from stretch lace, soft mesh, and natural-fibre blends that wear softer with every wash.
About Only Hearts at Journelle
Only Hearts was founded in 1978 in New York by Helena Stuart, who built the label around a single fabric philosophy: stretch lace, soft mesh, and the kind of natural-fibre blends that wear softer with use. Nearly fifty years later the brand still produces nearly everything domestically.
The aesthetic is soft and unfussy: stretch lace, soft mesh, fine cotton blends in palettes that emphasise wearability over statement. Only Hearts makes bralettes, soft-cup bras, briefs, slips, and matching loungewear, with sizing that runs through standard American conventions across the line.
From the fitting room: Only Hearts' stretch lace is genuinely accommodating — the fit envelope is wider than most, which is why the brand has built its reputation on bralettes that suit a range of body types in the same nominal size. The fabric softens with the first wash and holds its shape over many cycles. Best for women who want everyday lingerie that doesn't compromise on comfort or aesthetic.
