Best Sellers

Best Sellers

From lovely to luxe, our best sellers are favorites for good reason.

$78.00 $39.00
This demi's smooth cups and impeccable fit are made lovely by slender straps and sweetly pretty lace detailing, all the way to an F cup. Perhaps the world's most perfect bra?
$68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.
$36.00
A tried-and-true classic fave, this stretch lace demi bra is a favorite go-to for A-C cups. Frankly, for smaller cups it's practically a miracle. We've seen it, believe.

More of our favorites

Looking for a gorgeous-yet-functional T-shirt bra? Or a show-stopping lace demi? How about an everyday lovely plunge? Here are those bearing the Journelle seal of approval.

$64.00
For the extra perfect detail the gorgeous eyelash lace on this smooth stunner is ingeniously placed on the inside lip of the cup, to sit, lovely, on the decollete and also lie flat.
$78.00
This ladylike demi bra, with its perfect pretty palette and classic shape, is the perfect marriage of girly loveliness, bubbly joie de vivre, and elegant sophistication.
$45.00
We've come to expect perfection-with-a-little-sass from Gossard, so it's no surprise that this simple au-natural molded bra in basic colors elicits a gasp.
43.40 - 62.00
Layered construction gives this bra seriously supportive and lovely architecture cross a range of sizes. Factor in the sex appeal and we know it was worth waiting for.
$44.00
A lacy demi that is as gorgeous on the body as it is wearable as an everyday basic from an A to an E cup is most certainly something worth noticing. Consider yourself noticed.
$66.00
With convertible straps (halter, crossback) and a convertible band extension (plunge back) this classic t-shirt bra is super-versatile. Full disclosure: we absolutely love it.
$50.00
Simple molded cups with a pretty lace overlay make this demi bra from Timpa a go-to favorite t-shirt bra, ideal for smaller cup sizes.
$58.00
From the front: classic noir demi, lacy construction, gorgeous petal frill atop the cups. From the back: stunning, subtly bondage-inspired openwork banding. Light this fire.
$88.00
Exquisite. Effortless. Italian. Three of our favorite words. With whisper sheer scalloped edging, gorgeous floral (Journelle exclusive) lace, and classic shape it's molto bene.
$110.00
The opera is luxurious, moving, theatrical, virtuosic, and really, really beautiful. Of course, that's how we feel about this gorgeous lacy demi. It hits all the high notes.
32.20 - 46.00
A signature seamless mesh overlay is invisible under clothes, while this bra's graduated bump of va-voom padding offers oomph (and a super-low plunge neckline to show it off).
$38.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$66.00
Warning: slinky mesh and microfiber, bondage-pin-up panelling, and supreme comfort and support starting at a 30 band and going to a G cup may be habit forming.
$80.00
This stunning lace and slinky minx side-paneled balcony, designed by and for women with fuller cups, is proof that we can have it all, we just have to build it ourselves.
$46.00
This space-age t-shirt bra is made from a cutting edge spacer fabric, giving it the smooth support (from an A to a DD) of your standard basic, but a fraction of the weight.
$54.00
A little vice never hurt anyone, and this pin-up panelled, supremely comfortable, wide banded, plunging wireless bra is just the kind of addiction we can manage.
$72.00
This classic balconette, with its botanical lace, sheer swiss dot mesh, and satin side slings in the cups, is a modernist's take on classic romance. Perfection, just as desired.
$34.00
A best-selling favorite softbra for, like, ever, this sweetly lovely triangle bra is as easy as it gets. Gently ruched triangle cups and a rainbow of colors? Delirious.

Best Selling Bottoms

$20.00
The wide bands of signature no-dig stretch lace at the hips make this low-rise thong invisible under clothes, totally comfortable, and truly quite sexy. One of our faves.
$26.00
Classically French, perfectly flirty, and totally wearable, these low-slung lacy knickers are what Brigitte Bardot would have as her go-to basic. Effortlessly lovely, non?
$29.00
A classic boyshort shape rendered in gorgeous, sheer, stretch floral lace. Wedgie-proof comfort and coverage with the perfect amount of sexy. One of our fave lovely basics.

Best Selling Bottoms...

From comfortable cotton to sexy seamless and luxurious lace we've got you covered with these fan favorites.

 

$21.00
Beyond basic, this flirty little bottom is a long-time fave. Lovely scalloped edging, classic shape, gorgeous no-dig lace, all in a rainbow of colors? Makes us delirious.
$20.00
Just because every girl needs her cotton basics doesn't mean that everyday cotton basics need be boring and/or ugly. Thank you Eberjey Pima Goddess.
$35.00
We're addicted to the stretchy-soft cottony fabric, to the wide bands of pliable lace that lie smooth at the leg and hip, and, of course, to the sexy-while-still-full-coverage shape.
$19.00
This sweet low-rise thong is made of a cotton blend, with a stretchy, sexy lace band that's smooth enough to wear under almost anything. Can be habit forming.
$36.00
Luscious wide-side panels and stunningly sexy lace are perfectly cheeky on the bum and totally invisible under clothes. Our new fave? Well, it's a tie with the Trenta thong.
$20.00
Literally seamless, this wide-sided slinky microfiber thong is totally invisible under clothing. You could go commando, but we promise this is better.
$16.00
As light and airy (and invisible under clothes) as it looks, this best-selling bikini gets rave reviews from women all over for its barely-there feel and perfectly sheer look.
$18.00
The fabric (soft and stretchy cotton) of this sweet little bottom makes it a classic old-fashioned basic while the shape (barely there thong) gives it a girly upgrade.
$22.00
This little slip of a seamless microfiber thong defines "barely there". Laser cut edges and the barest minimum of fabric is ike wearing nothing at all.
$22.00
With its impeccable fit, precision cut raw edge, glorious smooth-seamed sides, stunning lace, and lovely sheer back, this seamless hipster is perfect by design. Our design.
$26.00
Want a little more coverage and absolutely zero lines? The airy, seamless microfiber Commando girl short is exactly what you're looking for.
$36.00
Barely there and featuring a seriously cheeky bum, this bikini is finished with gorgeous French honeycomb trim that reminds us of an art-deco palace.
$30.00
Oh, hey, there. Soft and lovely stretch lace has sweet edging that's the perfect width not to dig into hippy hips and the sheer bum is simply stunning. What's not to like?
$24.00
Classic Fleur't stretchy-soft cottony fabric and wide bands of pliable lie-smooth lace get an update in the form of a low-slung cheeky thong shape. It just might be our fave.
$22.00
Ain't nothing but a g-string, baby, sides so slender they crazy, Cosabella's the label that slays me. Ahem. This bottom's so fierce it has us dropping rhymes.
$34.00
This classic bottom has us in a swoon. With a perfectly cheeky bum, delicate scalloped edging, and a slender band of contrast grosgrain, it's sheer, lacy, and totally wearable.
$16.00
Ongossamer's signature stretch mesh Hip G thong silhouette (one of our favorite shapes and best sellers for years now) is rendered in airy neutral Bare Illusion palette.
$19.00
This divine precision edged and smooth-seamed lace bottom is exactly what we wanted (we just had to design it ourselves). The perfect underpinning for slinky skirts and floaty sheers.
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Best Sellers

Our best selling lingerie favorites are best sellers for a reason. We've had years of hands-on bra fitting experience and our customer favorites are absolutely the best bras available for a wide range of sizes and shapes. From OnGossamer T-shirt bras to Chantelle balconettes, from stretch Timpa demi bras to gorgeous wireless bralets from Eberjey, we've seen these best selling bras work miracles. From our fitting room to your lingerie drawer, this is everyday lovely lingerie made easy. What's not to love?