“Creating the Underargument, I decided to put empowerment centre front. It was a brand that had things to say and wanted to empower womxn to embrace their individuality.”
— Maïna Cissé, Founder of The Underargument
You wear lingerie every day... shouldn't you love it?
Journelle is a multi-brand destination for lingerie that works as hard as you do and still looks & feels great doing it.
Run by women, for women, Journelle features a thoughtfully curated and hand-picked collection from top brands in the industry.
Our vision is to help women feel beautiful, powerful, and confident from the inside out . . . starting at the underpinnings.