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This bra uses the UK bra convention for its cup sizes. This means that it runs standard through cup size D, and thereafter increases to sizes DD, E, F, FF and G. To translate from Euro sizing (pure alphabetical goodness, as the Journelles like it), use the following conversion: Euro E = UK DD, Euro F = UK E, Euro G = UK F, Euro H = UK FF, Euro J = UK G. Use our step-by-step guide to measure your size online here, or view our conversion charts here. If you need help finding the right size in this item, please contact us - we love to help demystify this madness!