Journelle Neighborhood Pride

Uptown, Downtown, and Everything-in-Between, here are the best ways to show a little love, Journelle-style.

Uptown Girls

Our UES Journelles are sophisticated, elegant, and secretly a little wild. They appreciate tradition with a twist, value good manners and great taste, and hope you'll open the door. Show them you're worthy with the classic silks and timeless shapes they love.

$110.00
This luscious baroque feathered demi is as beautiful and insolent as the quick witted heroines of our favorite romantic novels. Mr. Darcy never saw it coming.
$55.00 - $110.00
Hushed tones and lovely softness almost mask the architectural genius of this longlined softbra. Hugs curves, gives serious oomph without a wire, and is a total knockout.
$90.00 - $180.00
Couture hand stitched guipure lace is perfect against the Italian tulle of this effortlessly luxuriously nearly naked triangle bra. It is stunning and truly beautiful.
$43.00 - $86.00
This luscious silk and lace confection is so utterly sweet and sinfully delicious that it makes us want to eat dessert first (and definitely lick the spoon clean).
$27.00 - $54.00
The petal sweet pink-and-white tongued iris blooms so lovely this time of year, and that's just what we think about this sweetly soft and delicately floral softbra.
$374.00 - $748.00
If the life of a geisha is highly regimented, all strict regulations and tight obi belts on stiff kimonos, then floaty robe must be what they must wear in their downtime.

Flatiron Mavens

From Gramercy to Gagosian, our Flatiron Journelles thrive on the electricity of their neighborhood. Bold palettes, stunning shapes, and more than a little sass, these mavens go from boardroom to boudoir effortlessly. Are you coming with us?

$94.90
Yowza. This luscious lace wired bra's eyelash lace edging, gilt metallic interweave, and an ingenious wire design that sits at the decollette is utterly brilliant.
$74.00
A classic, a real jaw dropper, a curve hugging va-voom balconette stunner worthy of of launching a thousand ships or writing home about or just for the perfect Saturday night.
$82.50 - $165.00
Stunning silk and lace paneled overlay is embellished with some gorgeous (yet perfectly subtle) bling along the wire and straps. Diamonds? A girls best friend.
$27.00 - $54.00
This vintage-inspired pointelle racerback softbra is a throwback to a simpler time, one of effortless elegance, wide perfect panels of deco lace perfect for a week-end.
$52.50 - $105.00
The opera is luxurious, moving, theatrical, virtuosic, and really, really beautiful. Of course, that's how we feel about this gorgeous demi bra. It hits all the high notes.
$87.50 - $175.00
Hot pink is super girly, and everything else (the peek-a-boo rear panel, the luxe silk, the stunning lace at the cups, and the luxe band at the empire waist) is all grown up.

SoHo Foxes

Full of the spirit of adventure, our SoHo Journelles are up for anything. Bold, beautiful, and with their fingers on the pulse of everything fabulous, our SoHo foxes go way beyond ordinary. Make sure you have something extraordinary up your sleeve.

$117.00 - $234.00
Every rose has its thorn, and this embroidered demi is ready to be picked. Handcrafted with glorious stitching, corseted banding, and 18k gold. These thorns are our pride.
$92.00
We're a little tipsy just thinking about this rose champagne and gilded lace triangle bra, with its sweet overlay of gilt eyelash and its sultry underlay of lush silk.
$26.00 - $53.00
A classic demi silhouette rendered in gorgeous stretch lace, we've never seen this sort of effortless, sun-drenched, style executed with such understated elegance.
$125.00 - $250.00
With details this stunning (perfect plunge silhouette, leavers lace edging, the glorious play of blush and black, of silk on lace) we think this bra is an epiphany.
$70.00 - $140.00
This supernaturally flattering softbra is luscious like a Dusty Springfield lipstick palette- all dusky, shimmery peaches and fizz-pop corals. Cue "Son of a Preacher Man".
$165.00
The play of pattern and texture of this boldly brilliant chemise is utter perfection. Graphic leopard + tribal spots is like Kelly Wearstler + Sol LeWitt, and we love it.
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