Stella McCartney

Gwyneth Gazing Demi Wire Bra

Plunge • Unlined
What's that, you say? This looks like a softbra? Yes, but actually it's a demi-wire, that delicate Parisian wonder that anchors almost-softbras for perfect-casual support. Learn More

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Two words: Demi. Wire. We haven't seen one stateside in too long while, but with Stella's lovely Gwyneth Gazing the Parisian staple is back. Now, what's the fuss you may be asking? The delicate swooped wire that, in lieu of traditional hardwired U-cups, contours gracefully along the body, anchoring the band and giving the oomph and architecture that an underwire promises with all of the effortless comfort of a softbra. Look into our eyes and believe us when we say: you will love it.

Wear With


  • Partially-adjustable straps

Fit Notes


  • Cup, Cup Frame Shell, Centre Front, Wings: 88% nylon, 12% elastane; Cup Frame Lining: 100% nylon; exclusive of decoration
  • Hand wash in lukewarm water with an extra-gentle lingerie wash; gently squeeze out excess water and lay flat to dry

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