Precieuse Demi Bra

Demi • Sheer
This classically constructed demi, with gorgeous embroidery in a stunning deep (ahem-Journelle) purple palette is an absolutely precious jewel. Hence: why we covet it. Learn More

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Pardon our French, but we think that this dusky and saturated regal deep (ahem, Journelle) purple demi bra is precieuse indeed. A thing of preciousness, something to be coveted, a thing of power, precious to wield. We can't help it if we love this classically constructed demi bra with its divinely delicate picot edging on the straps and underbust, impeccably wrought embroidery, simply gorgeous from a B to an E cup. A precious jewel indeed.

Wear With

  • Lou

    Precieuse Boyshort


    Oh hello, my precious. We are coveting the impeccably wrought embroidery, stunning saturated palette, and divine play of shadow and light of this classic boyshort. Precieuse.

  • Lou

    Precieuse Thong


    If you needed proof that it is possible to be cheeky and precious at the same time, look no further than this delicately wrought, impeccably executed rich purple thong.


  • Partially-adjustable straps
  • Mesh lined lace cups
  • Picot elastic trim
  • Smooth microfiber frame and wings

Fit Notes


  • 85% Polyamide, 15% Elastane
  • Hand wash in lukewarm water with an extra-gentle lingerie wash; gently squeeze out excess water and lay flat to dry
  • Made In Thailand

May We Recommend?

We want to be where the people are, we want to see, want to see them dancing. Strolling around in this (what do you call it?) classically gorgeous sea-stunning demi bra.
With a scalloped underbust, contrast grosgrain band, and classic single seam cups this little bralette has it all. If the devil is in the details, then this one is devilish indeed.
This stunning peek-a-boo demi is a jaw dropper in all senses of the word. Heart-fluttery eyelash lace and silk-satin peek-a-boo strapping at the cups are totally wink-worthy.