Bras Under $70

Bras Under $70

Our Favorites

46.20 - 68.00
Natori strikes again! This time, with a perfectly executed plunging front-closing racerback bra that is as smoothly stunning as it is prettily perfect. Layer up, darlings.
$46.00
Lightly molded, slinky microfiber seamless cups, deep plunge shape, and versatile lace straps (J-hook converts from standard to racerback) make this a beautiful basic indeed.
$36.00
A tried-and-true classic fave, this stretch lace demi bra is our favorite go-to for smaller cups looking for oomph and va-voom without padding. We must say: ORDER A SIZE UP.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$45.00
We're so mad for this saucy little ruffled edge softbra that we might as well cancel drinks with everyone because we're going to be spending every night with this pink minx.
$69.00
In a soft shell palette and effortless shape, this scalloped, Minoan softbra is just like an ancient mystic priestess holding court over her island: full of mermaid magic.
$66.00
Pared-down and neutral, tactile and all-natural, ethically sourced, sustainably produced, and totally lady-babe lovely, this softbra from Base Range may just have it all.
37.10 - 58.00
Obvious: gorgeous lace (soft scalloped against the skin and French-inspired pointelle), wide back band, oh-so-slender straps. Our little secret: fabulous front closure. BAM.
$52.00
From the delicate openwork to the subtly perfect scalloped edging, this deco-inspired stretch lace triangle bra is so sweet we think it should count as dessert.
$35.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$54.00
The Natori Understated Wireless Contour might just be perfect...
$50.00
Forget the damsel in distress, this supremely delicate, extremely sexy, peek-a-boo open cupped triangle bra is fit for our kind of princess. The kind destined to be queen.
$52.00
Falling in love with an utterly bold fluoro pink, slender strapped, wide-banded, oh so naughty half cupped peek-a-boo softbra? Never say never, it could happen to you.
$50.00
Snowflake soft stretch lace with a smooth floral pattern makes this softbra comfortable, adorable, and easy like a Saturday morning.
48.00 - 68.50
The wide bands of stunningly sexy lace that make up the cups is gorgeous against the skin, while the no-dig band is ever-so-comfortable to the point of feeling indulgent.
$49.00
With its lush silk, openwork sides, and graphic Pe'a black-ink tribal print, is its own instrument of power. Gorgeous on the skin, airy like the breeze, it's ink without ink.
$53.00
This sweet, airy thundercloud bralet slips on over the head. The resulting wide band of lace at the back and sides is perfect for layering under tanks and summer dresses.
$56.00
This delicious long-line softbra, with its creamy lace, buoyant pink dots, and gilt front closure has all the the effervescent pop, fizz, and joy of celebratory pink bubbly.
$56.00
This delicate scalloped edge softbra, with its lovely lace and noir grosgrain contrast is like the power of a tuxedo translated into the language of effortless mornings.
$65.00
This stealthy triangle softbra, with its wrought iron lace, single seam shaping, delicate picot lace, and delicious soft, ruffled shadow mesh band is romantic like nightfall.
$46.00
Sweetly sheer and naughty by nature, this cross-over peek-a-boo cupped softbra is simply stunning. Add on the, ahem, bow-tie rear closure and we're coucou for Only Hearts.
$53.00
Classic, lovely, and just a little dangerous, this swee little softbra, with its scalloped decolette edging and delicate picot straps, is the perfect thing for a robbery.
$46.00
Ethereally lovely, this delicately shaped softbra, with its subtly embroidered lace straps and its modernist gold front closure is like the first rays of sunlight at daybreak.
$56.00
Slip into this divine dusky quartz and rose bralet (with its effortless single seam shaping and scalloped underbust) and put a little Taj on the record player. Sunday.
$60.00
This delicate softbra is heirloom lovely and elegant, with a sheer wink of sass, gorgeous detailing, and effortless loveliness. Perfect for the honeymoon and everything after.
$48.00
This delicate triangle bra's single-seam cups are fashioned from delicate fishnet mesh tulle with twining floral embroidery for a glorious play of pattern and texture. Encanto.
$56.00
Out on the road today, we saw a deadhead sticker on a Cadillac. A little voice inside our heads said: don't look back, you can never look back. What is love? This bralette.
$50.00
As easy as 1...2...well, that's it. This two piece set, with its deliciously soft and stretchy stretch knit construction and divine scalloped stretch lace is effortlessly lovely.
$66.00
This sweetly constructed mesh and lace softbra is the intersection of simplicity, exacting detail, and loveliness. When you're next to it it has a palpable gravitational pull.
$56.00
This bralette's abstract heart-doodle print is straight from our middle school notebooks and the ruched front, tie back shape is exactly our high school dreams. Let's roll.

Lovely Underwires

How do you argue with a bra that is both beautiful and supportive? These are some of our favorites. All under $70. You're welcome.

47.60 - 68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.
$65.00
Peachy pink silky cups and straps, exquisite noir lace and graphic stitching details, plunging center spacer, and graduated padding give this one a Vargas-inspired va-voom.
34.30 - 49.00
This convertible bandeau is like mischief meets mod, the bandeau shape classically sexy, and the very silhouette something from a Riviera beach scene. It's our kind of fabulous.
$55.00
With silky edging, stunning lace, peek-a-boo details, and an impeccable demi silhouette, it might be easy to overlook the fact that this one is as wearable as any t-shirt bra.
$45.00
From its delicate demi shape to the brilliantly subtle contrast palette, this lushly detailed lace balconnet has our hearts all a-twitter. Be still our beating hearts? Non!
$62.00
This glorious painterly abstract floral demi, with its fresh blood orange, citron, prussian blue, and noir palette and lightly molded balconnet fit, have us in a total swoon.
32.50 - 65.00
Supremely smooth, super slender lightly molded cups are seamlessly bonded to the band for a supernaturally smooth (and lovely) silhouette. Beyond basic.
44.50 - 63.50
This bra, which comes in a rainbow of colors, offers a natural silhouette with a hidden interior panel for extra oomph and delicate double straps-convertible to a cross-back.
$64.00
From its classic demi plunge to its gorgeous long-line architecture, from its delicious embroidered lace to its stunning pop of palette contrast, this one has us in a swoon.
$62.00
With delicious contrast patterning in the two-part cups, a delicately curved underwire that meets at the spacer, and vertical straps, this one is fresh as a field of flowers.
$65.00
The key to love? Must be a gorgeous, subtle deep plunge shape, delicate scalloped edging, slender double straps, and a supernatural bombshell shape. That's le cle, indeed.
$65.00
The Liberty print is classically British, subtle, lovely, and botanical. and the va-voom smoothly molded push-up plunge shape is fierce, wearable and classically American.
$48.00
This lush lace demi bra bra has all of the glorious lace detailing deserving of a Jane-Austen-dowry while the effortless silhouette seems made for Saturday morning adventures.
$60.00
There is something a little bit exotic about this classic demi bra. It's a little bit Edwardian and a touch far east. Just the thing to let our imaginations run away with us.
$45.00
This ornate lapis and creme demi brings to mind the gorgeous tile work in a hacienda on the coast of Majorca. With its smooth overlay and molded cups it's also super wearable.
$62.00
This demi is the perfect combo of gorgeous (stunning sheer peony lace, bold palette) and functional (straps, smooth demi shape). Might it be perfect? You'll just have to try.
$54.00
Maintaining a reverie requires a mantra. Ours is: graphic deco lace, swiss dot mesh, and a classic va-voom balcony shape in the purest palette of crown-chakra white. Shantih.
$64.00
For the muse that splits her time between her painter's studio and her Rue Cler offices: this stunning lipstick plunge bra, with perfect deco-abstract paneled cutouts, bien sur.
$48.00
Oh boy! Oh boy! Oh boy! That's literally what we said when we first saw this totally adorable/pin-up sexy/convertible/Minnie Mouse stunner. And it's covered in polka dots!
$65.00
This sweet deco-lace pointelle stretch-balcony demi bra is a throwback to a simpler time, and also one of effortless elegance. Gorgeous detail and classic fit, we're in love.
$62.00
This gorgeous large-scale-lace demi, with its scalloped edging, slender double straps, and bold yellow trumpet of a bow is the lingerie equivalent of a narcissus bouquet.
$42.00
With an ingenious floral stretch mesh layer over the lightly molded demi cups, this plunge "basic" is as lovely as it is super well fitting and totally flattering. Win.
$38.00
This silhouette (the non-molded-stretch-lace-convertible-strapless-bandeau) is inexplicably impossible to find, so we literally jumped for joy when we found it. Basic swoon.
29.40 - 42.00
Usually we're the ones doing the seducing, but with how the delicate soft lace of this classic demi hugs curves, we're finding ourselves the seduced, and we don't mind a bit.
$66.00
With convertible straps (halter, crossback) and a convertible band extension (plunge back) this classic t-shirt bra is super-versatile. Full disclosure: we absolutely love it.
$46.00
This space-age t-shirt bra is made from a cutting edge spacer fabric, giving it the smooth support (from an A to a DD) of your standard basic, but a fraction of the weight.
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