Bras Under $70

Our Favorites

$68.00 $34.00
With its front closure, sleek racerback, and divine eyelash lace trim this stunner is what happens when basic goes bombshell. Gorgeous gold hardware and lace? Lise.
$68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.
$68.00
Lightly molded cups plunge deep (va voom) and are held flat against the body by the lace overlay (smooth), making this delicate, lacy contour bra our kind of wearable basic.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$52.00
With its scalloped edges (especially jaw-dropping on the straps and underbust) this lacy softbra is the perfect marriage of deco and floral. All about that lace, indeed.
$60.00
With an effortless slip-on softbra shape, delicate racerbacl that's perfect for peeking out of tank tops on loungey mornings and a luxe palette, this one's a fresh fave.
$69.00
With its crossover softbra construction and gorgeous floral lace, you might not notice the high-shine elastic band. Sometimes our favorite shining stars are the subtle ones.
$64.00
From its gorgeous botanical lace to its front closure, from its scalloped edging to its killer palette, this luscious racerback bralette is practically perfect in every way.
$56.00
This simple, austere mesh softbra is the equivalent of a blueprint or a line drawing or a Richard Serra sculpture. Basic, broken down to its most essential parts, stunning.
$51.00
With a deep twilight lace in a subtle floral-Grecian pattern and peachy ribbon straps the exact color of the sun on water, this little lacy softbra is worthy of mythology.
$40.00
Were cuckoo (ahem, coucou) for this delectably naughty little softbra. From its sweetly delicate floral tulle mesh lace to its bold peek-a-boo cups this one has our hearts.
$59.00
This tie front bralette is like the perfect present, just waiting to be unwrapped. The moment when you slowly pull the end of the ribbon? It's the perfect anticipation.
$48.00
With single seam shaping, this delicately pinstriped denim and white triangle softbra finally brings our addiction to stripes to its rightful place in our lingerie drawers.
$44.00
Luscious and airy, this long-line bralet has a divine front closure. Perfect for lounging in the pools of light that stream through the open window durante la madrugada.
$63.00
We are total suckers for this glorious, sustainably sourced, large-scale English garden floral triangle softbra. Everything we love in a bralet, literally nothing we don't.
$52.00
From the delicate openwork to the subtly perfect scalloped edging, this deco-inspired stretch lace triangle bra is so sweet we think it should count as dessert.
$62.00
Like the all french-fry-diet and coconut scented SPF 100, we thought that the sustainably crafted, minimally constructed, supportive softbra was a myth. Nope. Here she is.
$52.00
With a scalloped underbust, contrast grosgrain band, and classic single seam cups this little bralette has it all. If the devil is in the details, then this one is devilish indeed.
$45.00
With a slender elastic band that is adjusted using a large gold slider, adjustable-all-the-way straps, and barely there fishnet mesh cups, this bralette is made for a mermaid.
36.40 - 52.00
Like French zen, this gorgeous longline's demi wires function more as a subtly curved corsetry to offer just the perfect barest architecture to an otherwise wireless bralette.
$68.50
The wide bands of stunningly sexy lace that make up the cups is gorgeous against the skin, while the no-dig band is ever-so-comfortable to the point of feeling indulgent.
$38.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$54.00
Rare is the perfectly smooth, exactingly constructed, classically-molded-for-ideal-coverage t-shirt friendly wireless bralette. This one has quickly become a fave (comfy) basic.
$48.00
For those of us who have a full social calendar, a closet full of clothes, and nothing at all to wear, we present this delicious softbra. So many parties, so little to wear.
$68.00
Finished with a grosgrain ribbon and single hook closure, double-layered mesh gives this soft-yet-substantial triangle bra some serious power in the form of simplicity.
$50.00
Bold openwork florals, delicate cup construction, slender, adjustable-all-the-way straps, and subtle scalloped edging make this sweet softbra perfectly Iberian-romantic.
$56.00
This delicious long-line softbra, with its delicate lace, buoyant contrast dots, and sweetly long bow has all the the effervescent pop, fizz, and joy of celebratory bubbly.
$53.00
Heathered like your fave sweatshirt, delicate like your fave wireless, with a wide band of contrast elastic, crossover cups, and slender straps, this bra is a total knockout.
$53.00
When your beat-up old tank top dreams, it dreams of this. Effortlessly soft and stretchy menswear-inspired premium cotton is rendered in a delicate triangle bra shape.
$60.00
If you just gotta be bad, gotta be bold, and gotta be wiser, we can't think of any better way to do it than with this deliciously sweet, slip-on, misty pink racerback.

Lovely Underwires

How do you argue with a bra that is both beautiful and supportive? These are some of our favorites. All under $70. You're welcome.

$68.00
Lightly molded cups plunge deep (va voom) and are held flat against the body by the lace overlay (smooth), making this delicate, lacy contour bra our kind of wearable basic.
$68.00
With its gloriously sheer tulle-mesh silhouette, subtle single seam shaping, delicate all-over picot edging, and gorgeous eyelash lace "collar" this one is simply stunning.
$58.00
A perfect blend of fit and fabulous, this bra's lightly molded demi-plunge cups are held smooth against the body by lie-flat mesh overlay. Like a special occasion t-shirt bra.
31.00 - 62.00
With a super natural 70's babe silhouette and divine knit lace that is totally tribal-sophisticate? When we first laid eyes on this dreamtime stunner we thought "pinch us".
$68.00
With its front closure, sleek racerback, and divine eyelash lace trim this stunner is what happens when basic goes bombshell. Gorgeous gold hardware and lace? Lise.
$64.00
For the extra perfect detail the gorgeous eyelash lace on this smooth stunner is ingeniously placed on the inside lip of the cup, to sit, lovely, on the decollete and also lie flat.
$65.00
This precious demi, with its twin straps, peek-a-boo spacer, va-voom side slings, and cactus flower bows, is a desert opal dream, perfect for wherever your adventures may lead.
$66.00
Just when we thought this delicious little plunging demi bra couldn't get any more fabulous, we realized that its graphic embroidered pattern is actually KISSES. Seriously!?
52.00 - 53.00
A classic demi silhouette rendered in gorgeous stretch lace, we've never seen this sort of effortless, sun-drenched, style executed with such understated elegance.
$54.00
We've often wondered what true bliss looks like, and we are delighted to discover that it looks like this airy petal pink demi with delicate prussian blue embroidery.
$56.00
This understated dove grey demi, with its delicate botanical embroidery, impeccable fit (to a DD), subtle peek-a-boo spacer is much more our brand of sexy angel.
$79.00
With its delicately molded va-voom shallow cups, stunning curve-hugging lace overlay, impeccable fit, and gorgeous lacy t-back, this might this season's fave beyond-basic.
$65.00
From its delicate double straps to its luxe velvet bow, from its effortless underwire shape to its gorgeous lace scallops, this is one of our new faves for business or brunch.
$58.00
It isn't that you can't wear this stunning crop lace bustier undetected under your button-down like any good basic, it's just that women who do are as far from basic as it gets.
$66.00
From its mesh overlay to its gorgeous peek-a-boo arachnid racerback, this pared down, whisper sheer underwire balconette bra is pretty much a modernist masterwork.
$38.00
You don't even have to forgive us. This luscious lacy balconette bra, with its gorgeous petal-scalloped edging, lovely palette, and ombre bow is the sweetest kind of sin.
$58.00
From the front: classic noir demi, lacy construction, gorgeous petal frill atop the cups. From the back: stunning, subtly bondage-inspired openwork banding. Light this fire.
$48.00
The lush palette, gorgeous embroidery, and classic silhouette are glam indeed, but it's how the lace rises to meet at the underbust that really knocks this one out of the park.
$60.00
A gorgeous lacy stunner with ingenious panels, three part cups, and corseted side stays whose beautiful lace and classic shape offers unparalleled (sexy) support? A triumph.
$66.00
She walks in beauty, like the night, of cloudless climes and starry skies, of gorgeous twilit underwires, from a C to a DDD (aka: F cup), brings stars of love into our eyes.
$60.00
Smooth, stretch, cafe au lait cotton cups are lightly molded for a classically French basic shape and edged with lie-flat graphic edging. How the French do cotton? Coton.
34.30 - 49.00
This convertible bandeau is like mischief meets mod, the bandeau shape classically sexy, and the very silhouette something from a Riviera beach scene. It's our kind of fabulous.
$55.00
Maybe it's the gypsy, or maybe it's the lovely floral lace, the sun-kissed palette, the two-part cups, or the ruched straps. But this one seems to be channeling Stevie Nicks.
$68.00
This classic stretch mesh demi is adorned with jaw-droppingly gorgeous French honeycomb trim that reminds us of an art-deco palace. Romeo not required.
$46.00
This space-age t-shirt bra is made from a cutting edge spacer fabric, giving it the smooth support (from an A to a DD) of your standard basic, but a fraction of the weight.
$64.00
Just as we'll always take lilacs over carnations, this deliciously lovely embroidered underwire (impeccably fit up to an DDD/F cup) is ideal modern bloom for the modern woman.
$44.00
A lacy demi that is as gorgeous on the body as it is wearable as an everyday basic from an A to an E cup is most certainly something worth noticing. Consider yourself noticed.
$46.00
Forget the chia seeds. Forget the million serums dabbed around the eyes. This beautification regimen just involves slipping on a deliciously fit, lightly molded spacer bra.
$66.00
With convertible straps (halter, crossback) and a convertible band extension (plunge back) this classic t-shirt bra is super-versatile. Full disclosure: we absolutely love it.
29.40 - 42.00
Starting with two attachment points on each cup, the ingenious band features six locations for the adjustable-all-the-way straps to attach. All of your outfits will thank you.
32.50 - 65.00
An impeccably crafted corset-fit demi cup gives gorgeous va-voom shape without padding. With delicate ruched straps and a killer palette, this one is 100% fabulous.
$66.00
Lightly molded smooth-mesh cups, cantilevered underwires to anchor a deep plunge, lovely Feathers lace, and convertible straps make this pretty basic our fave new strapless.
$46.00
Lightly molded, slinky microfiber seamless cups, deep plunge shape, and versatile lace straps (J-hook converts from standard to racerback) make this a beautiful basic indeed.
$55.00
With silky edging, stunning lace, peek-a-boo details, and an impeccable demi silhouette, this is just the kind of exotic plumage we ladies have been waiting to flaunt.
Email

Bras Under $70

Being fabulous doesn't have to break the bank and the best bras for you might not necessarily be the most expensive. Our years of fitting room experience (and, let's be honest, our personal lingerie addictions) have shown us that it's totally possible to get gorgeous designer lingerie that you love for under $70. A few favorites? A beyond-basic underwire bra from Stella McCartney, effortless lacy bralette softbras from Eberjey, OnGossamer solution bras, and Natori T-shirt bras. The best bras for you? Here are the rest of our faves.