Bras Under $70

Our Favorites

$68.00
With gorgeous French honeycomb trim, a smooth molded plunge shape, and an ingenious mesh overlay that keeps it lying flat against the body, this bra writes its own love story.
$60.00
This super soft bra slips on over your head and, once on, has graceful racerback panels, wide straps, and lining in the cups (for discretion) in the face of grace.
$45.00
A powerful yet delicate one-two-three punch of sumptuous stretch lace, scalloped eyelash edging, and a jaw-dropping silhouette makes this little darling a complete and utter knockout. BAM.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$42.00
With its exquisitely patterned botanical lace, subtly shaping single seam cups, fresh palette, and killer wireless longline silhouette, this little bralette is a total triumph.
$69.00
When life gives you lemons…slip into this gorgeous softbra and lounge under the shade of your sweetly blooming lemon tree breathing in the intoxicating perfume of the blossoms.
$59.00
With its bold, large-scale floral, criss-cross peek-a-boo in the front, and cottony soft construction, this boho-babe inspired bralet is the perfect flower-power throwback.
$46.00
With its pared down shape, delicate darts, slip on design, and cut-out back detail that is just begging to let peek, this one is perfect for layering + lounging. Aptly named.
$48.00
Hello world! I’m your wild girl. One peep at this deliciously flirty pattern of ripe riotous cherries, and we’re throwing on our Runaways record and channeling knitty-gritty-girly-Joan-Jett vibes in a big way.
$34.00
A best-selling favorite softbra for, like, ever, this sweetly lovely triangle bra is as easy as it gets. Gently ruched triangle cups and a rainbow of colors? Delirious.
$60.00
This shape. We almost can’t even. With its sheer floral lace and gorgeous plunge silhouette, this bralet is a fresh take on Parisienne chic indeed.
$45.00
We're so mad for this saucy little ruffled edge softbra that we might as well cancel drinks with everyone because we're going to be spending tonight with this little minx.
$68.00
From the gilt hardware to the subtle shaping, from the sustainably sourced fabrics to the killer Canyon lady abstract feather print, this sweet triangle softbra is a total swoon.
47.95 - 68.50
The wide bands of stunningly sexy lace that make up the cups is gorgeous against the skin, while the no-dig band is ever-so-comfortable to the point of feeling indulgent.
$36.00
We’ve got something to confess: we are absolutely head over heels for this effortlessly sweet, delicate long line bralette. If loving it is a sin, well, we love being sinful.
48.30 - 69.00
In a delicious palette and effortless shape, this scalloped, Minoan softbra is just like an ancient mystic priestess holding court over her island: full of mermaid magic.
$70.00
With luscious floral lace, delicate scalloped edging, and a stunning bohemian-goddess silhouette, this gorgeous soft bra is the epitome of effortless loveliness. Viva la Venice Beach.
$65.00
We’ve come a long way from the fig leaf, baby, and this deliciously sinful wireless racerback plunge bra, with its gorgeous large scale lace, feels like it was made in Eden.
$60.00
With its delicate peony-petal lace, single-seam shaping, apex straps, glorious neutral palette, and slip-on shape, this bralet is ready for brunch (and post-brunch adventures).
$55.00
As flirty as it is dangerously fabulous, we’re madly in love with this sweet bralette. In fact, with its cascading ruffles and sweet swiss dot mesh, we’re coucou for it.
$51.00
Snowflake soft stretch lace with a smooth floral pattern makes this softbra comfortable, adorable, and easy like a Saturday morning.
$69.00
With a pattern like an abstract floral dream, a palette like a spring awakening, and a silhouette like an effortless Saturday in Brooklyn, we’re in love with this bralette.
$51.00
An effortlessly lovely triangle softbra shape and embellished with an underbust ruffle in a gorgeous contrast palette (seriously, we're loving these colors)? Yes, please.
$38.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$56.00
Pop the bubbly! This delicious little bralet, with its feather-light lace and stunning silhouette, is truly something to celebrate. Elegant, alluring, and timeless. Just as true love should be.
$52.00
With a scalloped underbust, contrast grosgrain band, and classic single seam cups this little bralette has it all. If the devil is in the details, then this one is devilish indeed.
$68.00
Classic Chantilly lace triangle cups scallop decadently along the décolleté, meeting up with a single slender band that anchors the exquisite bralette against the body. Stunning.
$59.00
With gorgeous French honeycomb trim along the cups and band that reminds us of an art-deco palace and a classically sheer triangle shape, this bralette is love at first sight.
$60.00
From scalloped stretch lace to the slip-on shape, this effortlessly lovely wireless longline softbra might be the most effortlessly elegant thing we’ve seen in a long while.
$26.00
We want to do more than flirt with this fabulous lacy (and dainty) half camisole...It's so luscious and lacy and perfectly layerable, we practically want to marry it.

Lovely Underwires

From everyday stunners to weekend wonders, these beautiful, supportive underwires are some of our favorites. All under $70. You're welcome.

$68.00
Crafted from heirloom-quality lace, with gorgeous graduated eyelash edging, this exquisitely refined plunge bra is what honeymoon dreams are made of. Go ahead, fall in love.
$62.00
With its perfectly neutral depression-glass palette, romantic floral embroidery, and iconic silhouette, this flirt bra is endlessly romantic and always on time. A true classic.
27.50 - 65.00
With silky edging, stunning lace, peek-a-boo details, and an impeccable demi silhouette, this is just the kind of exotic plumage we ladies have been waiting to flaunt.
$50.00
Cue the harps and the angels, if this lovely, wearable, lotus flower lace underwire is a dream, we might not want to wake up. Dreamy from a B to a DD cup? We’ll hit snooze.
31.00 - 65.00
This demi is the perfect combo of gorgeous (stunning sheer peony lace, lovely palette) and functional (straps, smooth demi shape). Might it be perfect? Just see for yourself.
$42.00
This barely there bra is like something from the future. A future that offers a perfect plunge, an airy light shape, and invisible-under-clothes coverage. The future is now.
$55.00
With gorgeous ruched tulle cups, a dangerously deep plunge, all the way down to the single underwire, and a perfect pale rosé Champagne palette, we want to kiss this all over.
42.00 - 60.00
There is something a little bit Edwardian and a touch exotic about this classic demi bra. Just the thing to let our imaginations run away with us.
$44.00
A lacy demi that is as gorgeous on the body as it is wearable as an everyday basic from an A to an E cup is most certainly something worth noticing. Consider yourself noticed.
58.00 - 64.00
A perfect blend of fit and fabulous, this bra's lightly molded demi-plunge cups are held smooth against the body by lie-flat mesh overlay. Like a special occasion t-shirt bra.
$52.00
Oh-so-smooth floral lace, impeccable full cup shape, fully adjustable straps, three part lace and mesh cups, and glorious fit from D to G makes this stunner a natural classic.
32.50 - 68.00
An impeccably crafted corset-fit demi cup gives gorgeous va-voom shape without padding. With delicate ruched straps and a killer palette, this one is 100% fabulous.
$63.00
With its impeccable construction and gorgeous details, this exquisitely lovely full cup bra has everything that our D-HH cup ladies require and everything that they desire.
34.00 - 68.00
Oh little Madeline, all creamy sweetness and airy, frothy, French perfection. This gorgeous contrast demi is like eating dessert first. What a treat. Go on, do it.
$53.00
A classic demi silhouette rendered in gorgeous stretch lace, we've never seen this sort of effortless, sun-drenched, style executed with such understated elegance.
$48.00
If you've got it, flaunt it, sure. But sometimes we crave subtlety. Bold, gorgeous, and totally wearable under clothing, this smooth-wearing, lightly molded plunge demi is just right.
$58.00
With its effortless charm and shadowy noir, ivoire, and cobalt palette, this delicious demi certainly would feel right at home in the garden of good and evil. Meet us there?
$58.00
This demi’s ouvert cups are embellished with perfectly placed floral appliqués that frame the bust just-so, finishing with a trio of slender, bondage-inspired straps. Bold.
$56.00
This sweet demi silhouette's racy lace has us feeling like grown-up good girls (and makes us want to make out like teenagers). Here's to way more than seven minutes in heaven.
$36.00
A tried-and-true classic fave, this stretch lace demi bra is a favorite go-to for A-C cups. Frankly, for smaller cups it's practically a miracle. We've seen it, believe.
$50.00
Elegantly smooth, dangerously plunging, and seriously push-up, this va-voom spacer bra is our new secret weapon. Wearably fabulous, decadently basic. What’s not to love?
$48.00
With its delicate frill of tulle ruffles framing the decollete and bold open cups, we are head over heels for this show-stopping, jaw-dropping, deliciously naughty boudoir bra.
$68.00
This fabulously fresh scoop neck demi silhouette is constructed from a single layer of delicate botanical lace and sheer mesh. It's as effortlessly elegant as it is stunning.
44.80 - 64.00
Just as we'll always take lilacs over carnations, this deliciously lovely embroidered underwire (impeccably fit up to an DDD/F cup) is ideal modern bloom for the modern woman.
$52.00
With its stunning longline shape and deep-plunge back (with triangle strapping details) this just might be the perfect first layer. Get thee to the red carpet.

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Bras Under $70

Being fabulous doesn't have to break the bank and the best bras for you might not necessarily be the most expensive. Our years of fitting room experience (and, let's be honest, our personal lingerie addictions) have shown us that it's totally possible to get gorgeous designer lingerie that you love for under $70. A few favorites? A beyond-basic underwire bra from Stella McCartney, effortless lacy bralette softbras from Eberjey, OnGossamer solution bras, and Natori T-shirt bras. The best bras for you? Here are the rest of our faves.