Best Bras Under $70

Best Bras Under $70

Our Favorites

$20.00 - $36.00
A tried-and-true classic fave, this stretch lace demi bra is our favorite go-to for smaller cups looking for oomph and va-voom without padding. We must say: ORDER A SIZE UP.
$32.00 - $68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.
$16.00 - $32.00
One of our best-selling classic softbras, the barely there sheer-stretch lace of the Delirious Bralet is both incredibly comfy and supremely lovely against the skin.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$48.00
This sunrise topaz and badlands-gray ikat and lace bralet is begging for a Joshua Tree road trip, one where it can just get away from it all and engage its painted spirit.
$70.00
This sweet little stunner, with its innovative racerback shape, lightly embellished dual straps, and delectable bands of lace at the shoulder blades, is a joy indeed.
$26.50 - $53.00
Obvious: gorgeous lace (soft scalloped against the skin and French-inspired pointelle), wide back band, oh-so-slender straps. Our little secret: fabulous front closure. BAM.
$68.00
Effortlessly and classically lovely, the luxurious ivory silk and gorgeous ivoire stretch lace make for a softbra silhouette that is as sweet as it is honeymoon ready.
$54.00
This classic scalloped edge softbra is soft and gorgeous, rendered in beautiful ivoire lace that is kissed with just a dusting of gilt thread to make it sparkle and shine.
$66.00
A lilac dream, this fresh wireless silhouette is rendered in supremely soft cotton the color of lavender lilacs and edged with ivory lace that brings to mind the white ones.
$46.00
Be still our beating hearts and our farmhouse fantasies! This sweetly lovely cotton softbra is so Sunday morning effortless we think we're ready for fresh scones in bed.
$35.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$54.00
The petal sweet pink-and-white tongued iris blooms so lovely this time of year, and that's just what we think about this sweetly soft and delicately floral softbra.
$52.00
From the seaglass palette to the barely there silhouette, this deco-inspired openwork stretch lace triangle bra is so sweet we think it should count as dessert.
$27.00 - $54.00
Lovely floral stretch lace, multi-panel construction and no rear closure (you slip it on over the head) make makes this wireless bralette, supportive, comfy, and lovely.
$26.00 - $52.00
The Natori Understated Wireless Contour might just be perfect...
$28.00 - $59.00
This super soft bra slips on over your head and, once on, has graceful racerback panels, wide straps, and lining in the cups (for discretion) in the face of grace.
$46.00
This triangle bra (which delicately plunges and crosses over in the front) is finished with a luscious wide stretch band of Hanky Panky's signature stretch lace.
$54.00
This vintage-inspired pointelle racerback softbra is a throwback to a simpler time, one of effortless elegance, wide perfect panels of deco lace perfect for a week-end.
$40.00
A comfy, cheeky, flirty, lovely and ready-for-Saturday-brunch-in-bed lace edged softbra and knicker set that has an adorable heart print and comes in a sweet tiny box? Gimme.
$40.00
This little bralet and knicker set is so neon-sweet, we couldn't ask for anything else (except for some coffee, please, and turn your cell phone off and get back to bed).
$54.00
This sweetly sassy almost-cropped-cami length longline softbra is luscious and lovely, comfy and cool and that's pretty fabulous. Pulls on over the head for supreme comfort.
$28.00 - $56.00
This simple, austere mesh softbra is the equivalent of a blueprint or a line drawing or a Richard Serra sculpture. Basic, broken down to its most essential parts, stunning.
$24.75 - $49.50
Whew. Sometimes when you have so much structure and too much stricture going on you need to step outside for a little fresh air.
$50.00
Snowflake soft stretch lace with a smooth floral pattern makes this softbra comfortable, adorable, and easy like a Saturday morning.
$26.00
We want to do more than flirt with this fabulous lacy (and dainty) half camisole...It's so luscious and lacy and perfectly layerable, we practically want to marry it.
$58.00
With lace edging, sexy peek-a-boo, sheer stretch construction, and cocktail party bow this little softbra is like effortless-girly-meets-inner-vixen. And we like that.
$68.50
The wide bands of stunningly sexy lace that make up the cups is gorgeous against the skin, while the no-dig band is ever-so-comfortable to the point of feeling indulgent.
$48.00
Eberjey's classic little plunging triangle bra shape gets a gorgeous-against-the-skin upgrade in the shape of a beautiful bandeau lace overlay.
$61.00
As if we needed another excuse to love this silky sheer chiffon tie-front bra, Beautiful Bottoms makes us swoon with a gorgeous graphic oiseau-chinoiserie pattern.
$68.50
When playing games of hearts, we've always loved the queen of diamonds more than the queen of spades. When playing games of the heart, that opinion still stands.
$30.00 - $60.00
We'd meet this long-shadowed softbra, with its pointelle pin-dot star pattern, corseted sides, and stunning low scoop back after midnight any night.

Lovely Underwires

How do you argue with a bra that is both beautiful and supportive? These are some of our favorites. All under $70. You're welcome.

$62.00
Layered construction gives this bra seriously supportive and lovely architecture cross a range of sizes. Factor in the sex appeal and we know it was worth waiting for.
$19.05 - $63.50
This bra, which comes in a rainbow of colors, offers a natural silhouette with a hidden interior panel for extra oomph and delicate double straps-convertible to a cross-back.
$18.00 - $60.00
There is something a little bit exotic about this classic demi bra. It's a little bit Edwardian and a touch far east. Just the thing to let our imaginations run away with us.
$65.00
With exquisite construction, molded cups, convertible/removable straps, and gorgeous "something blue" bow, this strapless says "Yes" to the dress and everything else too.
$20.00 - $36.00
A tried-and-true classic fave, this stretch lace demi bra is our favorite go-to for smaller cups looking for oomph and va-voom without padding. We must say: ORDER A SIZE UP.
$65.00
The perfect feathered pattern (in classic navy and understated ivory) is meant to be shown off by free spirits and t-shirt addicts alike. Birds of a feather flock to this beauty.
$66.00
Natori Feathers strikes again! This time, with a perfectly executed plunging front-closing racerback bra that is as smoothly stunning as it is prettily perfect.
$34.00 - $68.00
If what they say about dressing for the job you want is true, then we think the Huit Interview bra is the ideal candidate. We say: she's hired.
$21.00 - $70.00
What's that, you say? This looks like a softbra? Yes, but actually it's a demi-wire, that delicate Parisian wonder that anchors almost-softbras for perfect-casual support.
$45.00
We've come to expect perfection-with-a-little-sass from Gossard, so it's no surprise that this simple au-natural molded bra in basic colors elicits a gasp.
$62.00
There's a certain French flavour to this sweetly stunning lightly molded Versailles laced balcony bra. It's like champagne and french fries and cassis and macarons. L'amour.
$70.00
Strapless bras should let the dress shine, and this convertible, plunging, padded, stunner, all you see is perfection.
$56.00
Yes. Yes. Yes. This perfectly pale and peachy lightly molded demi is the t-shirt bra of our dreams. Superbly smooth and wearable and adorned with an awesome gold bow? Yes.
$32.50 - $65.00
Supremely smooth, super slender lightly molded cups are seamlessly bonded to the band for a supernaturally smooth (and lovely) silhouette.
$62.00
What kind of glam are you? Are you old hollywood classic silhouette glamour? Are you 20's deco glamour? Are you magical bamboozlement glamour? This one? All three.
$59.00
A bra? Necessity. A gorgeous sapphire balconette with stunning detailing, gate-back closure, and va-voom support? Well, we think that would be a necessary luxury.
$32.00 - $64.00
That's right, mon amour, we knew it was love at first sight when we laid eyes on this demi. Graceful classic lines, delectable lace, and exquisite balconette silhouette.
$19.50 - $65.00
The namesake dentelle lace is structured by five panel boning, offering incredible lift without sacrificing prettiness.
$32.50 - $65.00
The namesake dentelle lace and corset-fit-cups make us feel amazing- and that is the point.
$26.00 - $52.00
When we saw this bra in person for the first time we were snowed out of New York and were spending the layover in Miami, where the line is based (natch)...
$19.50 - $65.00
Timeless. Classic. Vintage. Gorgeous. Stunning. Fun-loving. Everything we want, all rolled into one...
$32.00 - $64.00
This floral lace bra is a breath of fresh air. The double straps have a delicate little lace tendril up one side, perfect for peeking out of boatnecks or trenchcoats.
$62.00
It should be late summer, the intricate detail of honeysuckle and trumpet vine bringing the scent of sweetness and salt air on the breeze, the twilit beauty of the dune flower.
$66.00
The hidden accent zippers in the cups of this demi bra are totally amazing. Go from subtly sexy black demi to stunningly sexy black peek-a-boo with one little (un)zip.
$46.00
This space-age t-shirt bra is made from a cutting edge spacer fabric, giving it the smooth support (from an A to a DD) of your standard basic, but a fraction of the weight.
$54.00
A gorgeous lacy stunner with ingenious panels, three part cups, and corseted side stays whose beautiful lace and classic shape offers unparalleled (sexy) support? A triumph.
$55.00
So there's fineā€¦ and then there's ULTRAfine. Guess which one we like better? Heat bolded cups are utterly smooth and stunning plunge shape is utterly smoking. Fine? Ultrafine.
$32.00 - $64.00
Available in A and B cups and starting at a 28 band, this little miracle pushes and lifts in all the right places to give cleavage where once thought impossible.
$27.50 - $55.00
We've heard of wanting to go out in a blaze of glory, but we think coming in in a blaze of beauty is a much better plan. Evollove's D-G demi shape is elegant and effortless.
$70.00
The contrast of starlight against infinite darkness of the night sky is mesmerizing, and so is the contrast of this DD-G cup bra. We can't keep our eyes off of it.
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