Bras Under $70

Bras Under $70

Our Favorites

66.00 - 68.00
Natori Feathers strikes again! This time, with a perfectly executed plunging front-closing racerback bra that is as smoothly stunning as it is prettily perfect.
$55.00
Sumptuous, sustainably sourced bamboo jersey, delicious graphic dot print, gold front closure, and strapped back makes us feel like we must have been very good in a past life.
$57.00
It's obvious that this delicate little racerback is incredibly lovely, from its softly scalloped peek-a-boo lace paneling to its cottony feel. But on the body? That's so fine.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$64.00
One might find hard to believe that a bubblegum pink leopard print softbra is at all practical, but this sustainably sourced and lovingly crafted bralette is totally wearable.
$56.00
This delicate scalloped edge softbra, with its lovely lace and noir grosgrain contrast is like the power of a tuxedo translated into the language of effortless mornings.
$51.00
Classic shape, cool, calm, collected palette, gorgeous large scale lace and then BAM! We're hit with a pop of color that is so fresh it's almost intoxicating. Swoon.
$49.00
With its lush silk, openwork sides, and graphic Pe'a black-ink tribal print, is its own instrument of power. Gorgeous on the skin, airy like the breeze, it's ink without ink.
$45.00
We're so mad for this saucy little ruffled edge softbra that we might as well cancel drinks with everyone because we're going to be spending every night with this pink minx.
$62.00
Pared-down and neutral, tactile and all-natural, ethically sourced, sustainably produced, and totally lady-babe lovely, this softbra from Base Range may just have it all.
$62.00
Like the all french-fry-diet and coconut scented SPF 100, we thought that the sustainably crafted, minimally constructed, supportive softbra was a myth. Nope. Here she is.
$53.00
Obvious: gorgeous lace (soft scalloped against the skin and French-inspired pointelle), wide back band, oh-so-slender straps. Our little secret: fabulous front closure. BAM.
$46.00
Sweetly sheer and naughty by nature, this cross-over peek-a-boo cupped softbra is simply stunning. Add on the, ahem, bow-tie rear closure and we're coucou for Only Hearts.
$52.00
From the delicate openwork to the subtly perfect scalloped edging, this deco-inspired stretch lace triangle bra is so sweet we think it should count as dessert.
$35.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$55.00
This delightfully elegant silk charmeuse and eyelash lace softbra also has sort of a noir-deco streetwise edge: the graphic vine and heart pattern that snakes its way up the cups.
$46.00
This triangle bra (which delicately plunges and crosses over in the front) is finished with a luscious wide stretch band of Hanky Panky's signature stretch lace.
$54.00
The Natori Understated Wireless Contour might just be perfect...
$50.00
Snowflake soft stretch lace with a smooth floral pattern makes this softbra comfortable, adorable, and easy like a Saturday morning.
$50.00
Forget the damsel in distress, this supremely delicate, extremely sexy, peek-a-boo open cupped triangle bra is fit for our kind of princess. The kind destined to be queen.
$52.00
Falling in love with an utterly bold fluoro pink, slender strapped, wide-banded, oh so naughty half cupped peek-a-boo softbra? Never say never, it could happen to you.
$68.00
This gorgeous fishnet lace triangle bra, with its subtle gilt thread detailing, is the exact intersection between "exceptionally lovely" and "architectural minimalism".

Lovely Underwires

How do you argue with a bra that is both beautiful and supportive? These are some of our favorites. All under $70. You're welcome.

$62.00
Layered construction gives this bra seriously supportive and lovely architecture cross a range of sizes. Factor in the sex appeal and we know it was worth waiting for.
$68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.
$65.00
Peachy pink silky cups and straps, exquisite noir lace and graphic stitching details, plunging center spacer, and graduated padding give this one a Vargas-inspired va-voom.
48.00 - 49.00
This convertible strapless is like mischief meets mod, the bandeau shape classically sexy, and the palette something from a Riviera beach scene. It's our kind of fabulous.
$62.00
Classic two-part balconnet cup, floral embroidered lace, and delicate double straps, make this scalloped-edge lovely an exercise in ladylike perfection. Oh la la!
$65.00
This stunning contour demi bra with its gorgeous, subtle deep midnight and dusky rose contrast, has thrown open the doors to our heart. The key to love? Saying it in French.
$64.00
This lovely bra is a rarity- a death-defying plunge silhouette with a fabric overlay to keep the cups flush to the body, up to an E cup. Versatile? Yes. Va Voom? Of course.
$68.00
Whether you speak the words or just wait til the witching hour, there's some mighty fierce magic in this gorgeous corseted balconette. Enchantresses, bring your craft.
$55.00
With silky edging, stunning lace, peek-a-boo details, and an impeccable demi silhouette, it might be easy to overlook the fact that this one is as wearable as any t-shirt bra.
$45.00
From its delicate demi shape to the brilliantly subtle contrast palette, this lushly detailed lace balconnet has our hearts all a-twitter. Be still our beating hearts? Non!
$65.00
An impeccably crafted corset-fit demi cup gives gorgeous va-voom shape without padding. With delicate ruched straps and a killer palette, this one is 100% fabulous.
$60.00
Available in A, B, and C cups and starting at a 28 band, this little miracle pushes and lifts in all the right places to give cleavage where once thought impossible.
$62.00
This glorious painterly abstract floral demi, with its fresh blood orange, citron, prussian blue, and noir palette and lightly molded balconnet fit, have us in a total swoon.
$65.00
Supremely smooth, super slender lightly molded cups are seamlessly bonded to the band for a supernaturally smooth (and lovely) silhouette. Beyond basic.
$70.00
Glorious saturated palette, classic three-part cup construction, pretty picot edging on the adjustable-all-the-way straps, and a perfect peek-a-boo spacer are totally in sync.
$60.00
This smooth and floral-heady demi is like the wafting scent of formal rose gardens blooming entirely in shadow. The tactile petals and intoxicating scent of the Jaipur rose.
$56.00
This divine little demi, with its scalloped straps, classic fit, and big bow is such a much needed jolt of fun that we're already thinking about play time.
$53.00
A classic demi silhouette rendered in gorgeous stretch lace, we've never seen this sort of effortless, sun-drenched, style executed with such understated elegance.
$60.00
A classic demi, the half gorgeous silk/half lovely scalloped lace cups are perfectly revealing, and the begging-to-be-shaken tassel at the center spacer shows it all off.
$60.00
A gorgeous lacy stunner with ingenious panels, three part cups, and corseted side stays whose beautiful lace and classic shape offers unparalleled (sexy) support? A triumph.
$63.50
This bra, which comes in a rainbow of colors, offers a natural silhouette with a hidden interior panel for extra oomph and delicate double straps-convertible to a cross-back.
$68.00
We've got a serious crush on this delectable noir demi. With its gorgeous stretch-lace banding that runs from the center of the cups in a V up to each strap, can you blame us?
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