Bras Under $70

Our Favorites

$68.00
With gorgeous French honeycomb trim, a smooth molded plunge shape, and an ingenious mesh overlay that keeps it lying flat against the body, this bra writes its own love story.
$69.00
When life gives you lemons…slip into this gorgeous softbra and lounge under the shade of your sweetly blooming lemon tree breathing in the intoxicating perfume of the blossoms.
$68.00
A wide size range and an ingenious mesh overlay on this lightweight, plunging-cupped t-shirt bra have quickly turned this pretty basic into a staff favorite.

Stunning Softbras

We can't help but love these wireless beauties. They're lacy, they're luxe and the best part? They're all under $70.

$64.00
With its band of gorgeous tulle-mesh lace, subtle ruched shaping, and delicately slender double straps, this bralette is sophisticated and stunning and bombshell baroque.
$68.00
Classic Chantilly lace triangle cups scallop decadently along the décolleté, meeting up with a single slender band that anchors the exquisite bralette against the body. Stunning.
$65.00
With its high-neck architecture, lightly lined cups, and stunning lace, this halter bralet is the exact intersection of intrigue, glamour, and Sunday morning effortlessness.
$59.00
This deliciously spare bralette is supremely comfy and wearable while the slender cutout trim and the gorgeous wide strip of gilt-threaded bling at the band are ready to party.
$46.00
With its pared down shape, delicate darts, slip on design, and cut-out back detail that is just begging to let peek, this one is perfect for layering + lounging. Aptly named.
$60.00
With its stark, slender racerback lines, 100% cotton banding, and airy sheer tulle triangle cups, this pared down softbra is simply gorgeous in its louche simplicity.
$54.00
This classically flirty hot pink poppy and noir lace embroidered triangle bra has a silky, slinky functional front bow tie. A single pull at the ribbon’s end? And we’re off!
$58.00
Obvious: gorgeous lace (soft scalloped against the skin and French-inspired pointelle), wide back band, oh-so-slender straps. Our little secret: fabulous front closure. BAM.
$26.00
We want to do more than flirt with this fabulous lacy (and dainty) half camisole...It's so luscious and lacy and perfectly layerable, we practically want to marry it.
$42.00
With its exquisitely patterned botanical lace, subtly shaping single seam cups, fresh palette, and killer wireless longline silhouette, this little bralette is a total triumph.
$50.00
Well now they’ve done it. They’ve gone and taken one of our favorite silhouettes (the slip-on-over-the-head triangle bralette) and made it out of slinky-sheer power mesh.
$60.00
From scalloped stretch lace to the slip-on shape, this effortlessly lovely wireless longline softbra might be the most effortlessly elegant thing we’ve seen in a long while.
$64.00
From its longline shape to its classic palette, there is something so perfectly modern and effortlessly old fashioned about this lovely bralette that we can't help but love it.
$65.00
We’ve come a long way from the fig leaf, baby, and this deliciously sinful wireless racerback plunge bra, with its gorgeous large scale lace, feels like it was made in Eden.
$55.00
As flirty as it is dangerously fabulous, we’re madly in love with this sweet bralette. In fact, with its cascading ruffles and sweet swiss dot mesh, we’re coucou for it.
$44.00
The innovative lightly molded cups, corseted in-band boning, and a plunge spacer make this one a fabulously smooth and wearable wireless solution from a B to an F cup. Fabulous.
$59.00
With gorgeous French honeycomb trim along the cups and band that reminds us of an art-deco palace and a classically sheer triangle shape, this bralette is love at first sight.
$51.00
Snowflake soft stretch lace with a smooth floral pattern makes this softbra comfortable, adorable, and easy like a Saturday morning.
$46.00
With its wide band of slinky microfiber, this effortlessly soft, totally comfortable, and exquisitely neutral longline softbra is perfectly barely there.
$56.00
Spanish for “lace", this sweet bralet lives up to its name: encajes. A luscious, wide band of lace scallops along the band and décolleté, and is echoed in the lovely pattern.
$69.00
With a pattern like an abstract floral dream, a palette like a spring awakening, and a silhouette like an effortless Saturday in Brooklyn, we’re in love with this bralette.
$66.00
Delicate and devilish, romantic and racy, stunning and sultry, this subtly lovely gilt-threaded front tie bralette is perfect for blushing brides and bohemian babes alike.
$38.00
Soft and simple, the spare construction of this stretch-cotton softbra is balanced out by the loveliness of the sweet picot edging.
$60.00
This super soft bra slips on over your head and, once on, has graceful racerback panels, wide straps, and lining in the cups (for discretion) in the face of grace.
$59.00
With its bold, large-scale floral, criss-cross peek-a-boo in the front, and cottony soft construction, this boho-babe inspired bralet is the perfect flower-power throwback.
$69.00
With its scalloped edges, delicate shirring, slinky band, and gorgeous lace, this bralette is both intoxicatingly grown-up and unabashedly flirty. Just how we like our Cosmo.
46.00 - 48.00
Sweetly sheer and naughty by nature, this cross-over peek-a-boo cupped softbra is simply stunning. Add on the, ahem, bow-tie rear closure and we're coucou for Only Hearts.
$50.00
This deliciously lovely, sweetly sheer, deep-plunging, lacy softbra is also convertible (!) from classic to halter to crossback. Totally versatile, totally swoon-worthy.
$34.00
A best-selling favorite softbra for, like, ever, this sweetly lovely triangle bra is as easy as it gets. Gently ruched triangle cups and a rainbow of colors? Delirious.
$48.00
This version of the classic triangle bralette goes subtly sophisticated, with an innovative cross-dye technique that highlights the gorgeous lace with a deep blue contrast.

Lovely Underwires

How do you argue with a bra that is both beautiful and supportive? These are some of our favorites. All under $70. You're welcome.

$68.00
Crafted from heirloom-quality lace, with gorgeous graduated eyelash edging, this exquisitely refined plunge bra is what honeymoon dreams are made of. Go ahead, fall in love.
$50.00
Cue the harps and the angels, if this lovely, wearable, lotus flower lace underwire is a dream, we might not want to wake up. Dreamy from a B to a DD cup? We’ll hit snooze.
$68.00
With its gloriously sheer tulle-mesh silhouette, subtle single seam shaping, delicate all-over picot edging, and gorgeous eyelash lace "collar" this one is simply stunning.
31.00 - 65.00
This demi is the perfect combo of gorgeous (stunning sheer peony lace, lovely palette) and functional (straps, smooth demi shape). Might it be perfect? Just see for yourself.
$68.00
This classic stretch mesh demi is adorned with jaw-droppingly gorgeous French honeycomb trim that reminds us of an art-deco palace. Romeo not required.
$55.00
With gorgeous ruched tulle cups, a dangerously deep plunge, all the way down to the single underwire, and a perfect pale rosé Champagne palette, we want to kiss this all over.
58.00 - 64.00
A perfect blend of fit and fabulous, this bra's lightly molded demi-plunge cups are held smooth against the body by lie-flat mesh overlay. Like a special occasion t-shirt bra.
$67.00
Enter the plunge. The slanted panels in the cups and the delicately curved underwire conspire to give this D-H cup bra serious support sans such full coverage. A lovely rarity.
$56.00
This understated demi, with its delicate botanical embroidery, impeccable fit (to a DD), and peek-a-boo spacer is much more our brand of sexy angel. Subtle, darlings, subtle.
$58.00
With its effortless charm and shadowy noir, ivoire, and cobalt palette, this delicious demi certainly would feel right at home in the garden of good and evil. Meet us there?
$50.00
With its directional strapping, sheer mesh, and peek a boo spacer, this bra is meant to be seen (flaunted under sheer tops) and heard (shouting your praises from rooftops).
$68.00
This fabulously fresh scoop neck demi silhouette is constructed from a single layer of delicate botanical lace and sheer mesh. It's as effortlessly elegant as it is stunning.
44.80 - 64.00
Just as we'll always take lilacs over carnations, this deliciously lovely embroidered underwire (impeccably fit up to an DDD/F cup) is ideal modern bloom for the modern woman.
$36.00
A tried-and-true classic fave, this stretch lace demi bra is a favorite go-to for A-C cups. Frankly, for smaller cups it's practically a miracle. We've seen it, believe.
$55.00
Falling in love in Rome? Easy. A jaunt on a motorbike, the breeze on your skin, this dolce vita plunging lovely under your sundress and, well, a crush becomes a thunderbolt.
34.50 - 69.00
Even French women need a supportive, wearable bra in their arsenal. With its four part cups, lacy details, and impeccable fit (from D-H cup) this one's Parisian c'est parfait.
$44.00
A lacy demi that is as gorgeous on the body as it is wearable as an everyday basic from an A to an E cup is most certainly something worth noticing. Consider yourself noticed.
$52.00
With its stunning longline shape and deep-plunge back (with triangle strapping details) this just might be the perfect first layer. Get thee to the red carpet.
$64.00
With stunning, delicate deco lace, subtly scalloped underbust, silky dashed ribbon straps, and a delicious offset spacer, this demi is ready for whatever you have planned.
32.50 - 68.00
An impeccably crafted corset-fit demi cup gives gorgeous va-voom shape without padding. With delicate ruched straps and a killer palette, this one is 100% fabulous.
34.00 - 68.00
Oh little Madeline, all creamy sweetness and airy, frothy, French perfection. This gorgeous contrast demi is like eating dessert first. What a treat. Go on, do it.
$63.00
With its impeccable construction and gorgeous details, this exquisitely lovely full cup bra has everything that our D-HH cup ladies require and everything that they desire.

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Bras Under $70

Being fabulous doesn't have to break the bank and the best bras for you might not necessarily be the most expensive. Our years of fitting room experience (and, let's be honest, our personal lingerie addictions) have shown us that it's totally possible to get gorgeous designer lingerie that you love for under $70. A few favorites? A beyond-basic underwire bra from Stella McCartney, effortless lacy bralette softbras from Eberjey, OnGossamer solution bras, and Natori T-shirt bras. The best bras for you? Here are the rest of our faves.